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Marketing Matters S2E1 – The Infinite Game

By Duncan Wright 9th January 2020
Happy New Year from Marketing Matters and with it brings the beginning of a new season of our podcast, this week inspired by 'The Infinite…
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infinite_marketing

Marketing is an Infinite Game

By Duncan Wright 7th January 2020 Effective Marketing
Over the Christmas break, I have been reading "The Infinite Game" by Simon Sinek. The main message is that business should focus on long-term objectives…
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Silver Lining

Lockdown. Is there a silver lining for business?

By David Wright 26th March 2020 Effective Marketing, Other
These are strange times. Everything, including the world of business, has been thrown up into the air. As they land, things have changed - or…
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The value of why

BSA Marketing: What is it all about?

By David Wright 12th February 2020 Expert Support, Effective Marketing, Technical Know-how
Since the start of the year, we have been exploring Simon Sinek's ideas around how business (and consequently marketing) can be viewed as an 'Infinite…
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