You searched for analytics

Search Results

Marketing Matters S6 Bonus – Google Analytics is Changing

By Duncan Wright 26th May 2022

Google Analytics, the leading measuring tool for analysing & comparing what visitors do on your website, is having a major change over the next year…

Effective Marketing Analytics

By David Wright 24th May 2022 Expert Support, Effective Marketing, Technical Know-how

It is a while since we have turned our attention to effective marketing analytics (here are some of our previous musings) but there is a…

Marketing Matters S3E7 – Taking advantage of analytics

By Duncan Wright 8th April 2021

As the essence of business, analytics allow you to connect your marketing objectives with reality. But, critical as they may be, not everyone uses them…

5 Golden Rules for Google Analytics

By Duncan Wright 8th April 2021 Effective Marketing

Google Analytics is a great tool, but one that may people misuse and as a result get frustrated with it. With this in mind, I…

Are analytics killing creativity?

By Duncan Wright 23rd October 2020 Other

I have a dilemma! I am a firm believer in the power of analytics for monitoring and managing your marketing. But I also believe that…

Analytics – A process not an event

By David Wright 9th August 2019 Effective Marketing

There is a problem with marketing Marketing is an investment in future results. The investment risk can be uncomfortable. What if you don't get the…

New Google Data Retention Policy for Analytics

By David Wright 12th April 2018 Effective Marketing

Starting on 25th May 2018, to coincide with the implementation of GDPR, The Google Data Retention policy is being updated for user and event data on…

Website Analytics – do you use them? You should…

By David Wright 7th November 2017 Technical Know-how

Do you have a website? (if you are serious about your business, you should!). If so, you have the opportunity to get some real insight…

The Problem with Google Analytics

By Duncan Wright 9th August 2016 Effective Marketing

I recently read a post about Google Analytics that made me consider what it means to call yourself a marketer, and what good marketing looks like?:…

Google adds "visual context" to Analytics

By Duncan Wright 19th October 2010 Effective Marketing

We are always extolling the virtues of Google analytics, and one reason is that Google are continually developing it to make it easier to interpret…