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What’s Your Story? 4 steps to creating a brand

By Duncan Wright 1st November 2018 Effective Marketing

A couple of years ago, a there was an internet meme entitled "Who are you and why should I care?" https://www.youtube.com/watch?v=YGJlMELI3lg Whist the meme may…

What is a Brand?

By Duncan Wright 18th October 2018 Effective Marketing

It is easy to say "A brand is more than just colours and a logo". But in reality what else makes up a good brand? In…

It’s all about building the brand

By Duncan Wright 17th November 2017 Effective Marketing

At the moment we are focusing on the process of marketing, and looking at managing it for sustainable long term gain rather than short term…

Launching a brand in the digital age

By David Wright 9th June 2017 Effective Marketing

We are very proud of the fact that we typically have long term relationships with our clients - often running to many years. Recently I…

Do you have a joined-up brand?

By David Wright 3rd March 2017 Effective Marketing

What is your brand? Perhaps before we look at whether you have a joined-up brand, maybe I should ask a more fundamental question: Do you know…

Brand Control – Do you control your own brand?

By David Wright 28th February 2017 Other

This may sound like a 'Big Company' question but these days it really does apply to everyone who has a business - even if it…

What is your brand?

By Duncan Wright 24th February 2017 Effective Marketing

Mention the word "Brand" and your mind will immediately go to Apple, Microsoft, Sony, Netflix, Innocent, Uber, New Balance etc., but where do brands fit…

E-newsletters – the heart of joined-up Brand Marketing

By David Wright 14th February 2017 Effective Marketing

Regular readers of our blog will know how much value we place on keeping in touch with your contacts and using this engagement to build…

The Marketing Spectrum – from Brand to Promotion

By David Wright 24th January 2017 Effective Marketing

Although closely related, there are clear and recognised differences between Selling and Marketing. What is considered less often is the Marketing Spectrum. At one end…

Build your brand and play the long game.

By Duncan Wright 9th January 2017 Effective Marketing

I was watching Dragon's Den yesterday. Two of the pitches got me to thinking about what it is to be in business and how you…