A couple of years ago, a there was an internet meme entitled "Who are you and why should I care?" https://www.youtube.com/watch?v=YGJlMELI3lg Whist the meme may…
Mention the word "Brand" and your mind will immediately go to Apple, Microsoft, Sony, Netflix, Innocent, Uber, New Balance etc., but where do brands fit…
Although closely related, there are clear and recognised differences between Selling and Marketing. What is considered less often is the Marketing Spectrum. At one end…
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