The Three Basic Functions of Marketing

Peter Drucker famously said: “Business has only two basic functions – marketing and innovation. ” Putting together out latest podcast had me thinking a lot… Read more »

4 steps to a professional Podcast

Over the last few weeks we have been focusing on Podcasting. BSA Marketing now produce a bi-weekly podcast looking at micro business and SME Marketing…. Read more »

Podcasting for business

I am sure all of you will be familiar with the concept of podcasting, and many, I am sure will be regular podcast subscribers, but… Read more »

Keeping Track of your Marketing

In his post What do you want from your marketing?’ David discussed the importance of taking a long term, process-focused view of Marketing. Looking at… Read more »

Christmas Quiz 2018

Welcome to another edition of the BSA Christmas Quiz. Test your knowledge in questions across various areas of festive themed general knowledge, ranging from easy… Read more »