Content – Bridging your skills gap
The principle of good marketing content has been with us for quite a few years now. We started blogging in 2008 but our first post…
Bridging your website technology gap
A website is for life, not just for Christmas! - OK, not exactly, but you get my point. The issue is that business owners treat…
Embrace change. Make things better
There's nothing like a refreshing change. A change is as good as a rest. We've all experienced change this year though I reckon few would…
Having the right tool for the job doesn’t half maker life easier!
If you haven't got the right tools it makes doing the job a LOT harder - if not impossible. I learnt my lesson many years…
Talk to your customers – it’s important
I've been spending a lot of time dealing with suppliers recently and the experience set me thinking. Most of them didn't seem to be very…
Is a short term cost focus stifling innovation?
If you've had a chance to listen to our latest Marketing Matters Podcast, you will have heard us talking about the value of innovation and…
Working from Home – Opportunities Arising
On 18th March the Government told us to stay at home (well, most of us). It was OK to carry on working so long as…
Never mind the traffic. What’s the message?
Just recently, we have been looking at Social Media and where/how it fits into the business marketing picture. Now I don't know about you but…
Effective results – efficiently
Achieving effective results should be at the heart of every business - whatever this means! We have been looking at 'achieving results' from two different…
Analytics – the key to an effective marketing process
Recently we have been focussing on the value of partnership as a platform for an effective marketing process. A challenge with partnerships is that many…
Recent Podcasts
BSA Tweets
While websites and hosting can be considered the tools that allow for you to communicate, you also need the skills and resources to achieve an effective marketing solution. ow.ly/OnGM50DJCNx #MidMorningMatters #podcast #website #hosting #marketing
Visual content is a powerful tool when harnessed and used to its full potential. How to easily boost your search engine rankings with visual content. ow.ly/Ln3n50DGk5L via @Inc #SEO
Unsubscribe rates are one of the email marketing metrics that matter. Along with open rate, #CTR & #conversion rate, it can reveal a lot about customers' preferences, the content they like and how often they would like to hear from you. ow.ly/5LYM50DBmh1 via @jeffbullas
How the length of a blog post the headlines it includes, the structure that is presented, and the visual content included can have an impact on clicks, views, traffic and shares. ow.ly/GLig50DGjSf via @Purecontent @semrush #blog #clicks #traffic
Getting people on #socialmedia to tap your link is an achievement in & of itself. If the page doesn’t load quickly & show them exactly what they want, they’ll bounce. Use #Twitter landing pages to help you get more value from every #click. ow.ly/BaQH50DDB9h via @unbounce
The podcasting ecosystem lives in a new context… it’s moving from niche to mainstream. And getting on the next big trend is a good reason it should not be ignored.
ow.ly/u0z450DBmco via @jeffbullas #podcast
People aren’t visiting the same websites as before COVID-19, with many #URLs taking hits as viewing behaviours changed. #Email marketers were left wondering why content wasn’t converting despite the record number of people online. ow.ly/d9QH50DBmCH via @MarketTechNews
Marketing today demands a web presence and that needs to include a website. If you are creating a website you need to consider your hosting. Effective hosting is a key element of your business website. ow.ly/YLTG50DxBZl #MidMorningMatters #website #hosting