Web hosting – The marketing perspective

Web hosting is just something you need to make your website live on the internet, right? While this is true in principle, it is a… Read more »

Which social media is best for your business?

The recent closure of Google+ is a salutary lesson for all of us. Even the mighty of the tech world don’t always get it right… Read more »

FOMO – The wrong approach to email marketing

Maybe I’m just showing my age but I get frustrated by social media and the wider world of email marketing using FOMO (Fear Of Missing… Read more »

SEO and joined-up marketing

What I need to do is get my website to the top of Google… Like so many marketing ideas, this seems to make sense yet… Read more »

Joined-up planning, Is your business joined-up? A case study

A New Opportunity This week, we are talking about the importance of having a practical and well-planned approach to marketing communication. Towards the end of… Read more »

Is your marketing joined-up marketing? Answer 5 questions & find out!

A concept that comes up regularly in our thinking is ‘Joined-Up’. But the reason we use the phrase ‘joined-up’ so much is that to be… Read more »

Analytics – A process not an event

There is a problem with marketing Marketing is an investment in future results. The investment risk can be uncomfortable. What if you don’t get the… Read more »

What’s your style? #2 – Colour

At its heart, Marketing is about communication and joined-up marketing is about making sure all the elements of your communication work together in harmony.   The… Read more »

PR as part of a joined-up marketing approach

PR Print Direct Advertising Website SEO PPC Email Social There are many marketing companies that offer one or more of the listed services but do… Read more »

Networking – the next step

In this article, we looked at a range of ideas about using networking as a joined-up part of your business marketing. An underlying theme was… Read more »