PIMMS – A joined up, practical approach to marketing
In our latest series of the Marketing Matters podcast we look at the planning process using the PIMMS methodology. Over the next 5 episodes, we…
Bridging the Technology Gap – Planning
Digital transformation is changing the world of business planning. However, as with most technology, it requires some effort to reap the benefit. Effective planning is…
Email Marketing in 2021
Email marketing has had its ups and downs. From the low-cost answer to mass marketing communication to the pariah of spam flooding global inboxes. Yet,…
Content – Bridging your skills gap
The principle of good marketing content has been with us for quite a few years now. We started blogging in 2008 but our first post…
Bridging your website technology gap
A website is for life, not just for Christmas! - OK, not exactly, but you get my point. The issue is that business owners treat…
Embrace change. Make things better
There's nothing like a refreshing change. A change is as good as a rest. We've all experienced change this year though I reckon few would…
The right tools for the job…
If you haven't got the right tools it makes marketing a LOT harder - if not impossible. I learnt my lesson many years ago. I…
Talk to your customers – it’s important
I've been spending a lot of time dealing with suppliers recently and the experience set me thinking. Most of them didn't seem to be very…
Is a short term cost focus stifling innovation?
If you've had a chance to listen to our latest Marketing Matters Podcast, you will have heard us talking about the value of innovation and…
Working from Home – Opportunities Arising
On 18th March the Government told us to stay at home (well, most of us). It was OK to carry on working so long as…
Recent Podcasts
BSA Tweets
In most SME businesses, marketing is either focused on planning or doing. Rarely is it focused on both. Why is this? Here we look at the planning process using our "PIMMS" methodology. ow.ly/8ryw50EGvAp #MidMorningMatters #sme #planning
Wondering how to market your #ecommerce site among the new competition added every day? With the e-commerce industry growing year after year, keeping the business optimized with marketing strategies is getting more critical. ow.ly/HDYo50EIF13 via @abcmoneyuk
Research predicts that ecommerce will account for 95% of all purchases by 2040. As a small business owner just starting out, #ecommerce marketing is going to be your best friend. But it might seem overwhelming at first.
ow.ly/MERF50EIE3R via @Vimeo
It's incredibly easy to form a plan but there are dangers of focusing so much on its creation, that considering how it will be made into a reality, and therefore worthwhile, is oft-forgotten.
ow.ly/6vTv50EGvKo #MidMorningMatters #podcast #planning
Staying up-to-date & applying best practices in #SEO & digital marketing is a lot easier with assistance of helpful tools. Here's 13 great options available as #chrome #extensions to boost efficiency & productivity right within your browser ow.ly/HuFc50EDftI via @sejournal
This guide gives the tools you need to compare and choose the best SEO provider for your business. ow.ly/5fAv50EDeNa via @TheDrum #SEO
Social media analytics is the process of tracking, collecting and analyzing data from social networks. With the right tools, analyzing your social performance can be a breeze. ow.ly/chKz50Exy8Q via @hootsuite
#analytics
Every site has a web host, but not every website is hosted the same way. It’s why you need to educate yourself about the different types of #webhosting. This knowledge will ultimately help you figure out the best option for your #website.
ow.ly/cjS950ExxH6 via @CrazyEgg