What’s your style? #1- Fonts

What is your corporate style? This may sound a bit grand if your business is just you, or you and a few others but take… Read more »

What is Joined-up Marketing?

Joined-up marketing is remarkably challenging to achieve, that’s what it is! You might think that you’re focused on making your business a success and so naturally will ensure… Read more »

Make the most of your competitors

You may feel this post has a strange title? Business life would be easier without competition – or would it? However, let’s face it, competition is… Read more »

What makes a good customer?

Over the years, we have regularly asked ourselves: What sort of customers do we want? There are some who might say that any customer is… Read more »

How much marketing is too much marketing?

Marketing has 2 distinct ‘flavours‘: Passive and Direct Passive Marketing: You set out your stall and wait for people to visit. For example: Website Networking… Read more »

Number 1 on Google within 24 hours – NO, NOT one of THOSE ads!

Marketing is not a 1-trick pony There are many business owners who live in the misapprehension: If I can get to Number 1 on Google my… Read more »

Real world marketing. Missing the mark.

I have written before about the contrast between pure marketing (brand building) and sales promotion (generating leads). However, although it is important to recognise this… Read more »

Stick to your Knitting

We have been talking quite a lot about the importance of consistent marketing and the value of having a joined-up planning approach. Much of this focus has… Read more »

Joined-up planning, Is your business joined-up? A case study

A New Opportunity I have written quite a bit recently about the importance of having a practical and well-planned approach to marketing communication. An interesting… Read more »

What is Marketing? Let’s get back to basics.

OK, you have a business and you are confident you are good at what you do. You have resources. How do you consistently and effectively… Read more »