PIMMS – Management – Check your direction
PIMMS process so far has been to set a plan and implement the actions set out in the plan, then monitoring the effect & impact…
Is your Marketing Working?
In this weeks podcast, we talk about the first M in PIMMS - "Monitoring". The key objective in monitoring your marketing is to answer the…
PIMMS – A joined up, practical approach to marketing
In our latest series of the Marketing Matters podcast we look at the planning process using the PIMMS methodology. Over the next 5 episodes, we…
Bridging the Technology Gap – Planning
Digital transformation is changing the world of business planning. However, as with most technology, it requires some effort to reap the benefit. Effective planning is…
Email Marketing in 2021
Email marketing has had its ups and downs. From the low-cost answer to mass marketing communication to the pariah of spam flooding global inboxes. Yet,…
Content – Bridging your skills gap
The principle of good marketing content has been with us for quite a few years now. We started blogging in 2008 but our first post…
Bridging your website technology gap
A website is for life, not just for Christmas! - OK, not exactly, but you get my point. The issue is that business owners treat…
Embrace change. Make things better
There's nothing like a refreshing change. A change is as good as a rest. We've all experienced change this year though I reckon few would…
The right tools for the job…
If you haven't got the right tools it makes marketing a LOT harder - if not impossible. I learnt my lesson many years ago. I…
Talk to your customers – it’s important
I've been spending a lot of time dealing with suppliers recently and the experience set me thinking. Most of them didn't seem to be very…
Recent Podcasts
BSA Tweets
While the challenges of social media content creation feels daunting, showing up consistently has big benefits. By posting valuable content consistently, you can: grow your audience, increase brand awareness and improve engagement. buffer.com/resources/how-… via @buffer
It doesn’t matter whether you want to establish a brand, generate leads, build credibility, or earn revenue: websites are a necessity today for your business’s success. But the question remains how do you create a #website in 2021? crazyegg.com/blog/how-to-cr… via @CrazyEgg #WordPress
#Ecommerce is growing rapidly in #B2B as well as #B2C brands but is still not the norm, so what’s the right model for customers as well as colleagues in sales and across the business? econsultancy.com/how-to-create-… via @Econsultancy
Customers find your content as they search for the product or service you offer making it a great asset if you make sharing effortless & fun for your audience. But how do you create that shareable content? bbntimes.com/society/conten… via @BBNTimes_en
Current data shows email is still one of the most effective and low-cost ways for small and midsize businesses to reach customers. Here's why. uk.pcmag.com/old-email-mark… via @PCMag #email
Keywords are #SEO terms that allow crawlers to determine what your content is about & rank them by comparing your content with other sites with similar #keywords. entrepreneur.com/article/375586 via @EntEurope
A quality #website can go a long way toward communicating your brand message with customers. Whether a local business or luxury brand, there are a few key elements you must consider when designing your site. smallbiztrends.com/2021/07/buildi… via @smallbiztrends #SME #WordPress
"Leading #B2B marketers explain how they have established #ecommerce models that deliver the right experience for the customer while maintaining the trust of sales colleagues." #podcast from @Econsultancy econsultancy.com/how-b2b-brands…