Effective Marketing Analytics
It is a while since we have turned our attention to effective marketing analytics (here are some of our previous musings) but there is a…
Effective Collaboration – The power of partnership
Read pretty much any manual on the art of good business and sooner or later, you'll read this. Surround yourself with talent. By building a…
Living with Xero – 4 years on
We have been living with Xero for 7 years since we took the plunge and switch from the classic Sage to the 'new kid on…
WordPress – The right tool for your website
I would always describe myself as a business-marketer first and a tech-geek second. I think this is the right priority. As a result, technology should…
The right tools for the job…
If you haven't got the right tools it makes marketing a LOT harder - if not impossible. I learnt my lesson many years ago. I…
Promise & Delivery – Getting the balance right
Running a business can be challenging. Getting the right balance is really valuable. In the early days, it is normally about encouraging prospects to do…
Do you make the most of your customers?
Read pretty much any article about developing an effective business development process and one idea is common... It is much easier to get business from…
You have site visitors….now what?
What do site visitors do when they arrive at a new website for the first time? What do you do? My guess is you go…
e-Business – Am I bothered?
....you should be! What is e-Business? If you engage with the internet as part of your business, you are in e-business. These days, this means…
PIMMS – Management – Check your direction
PIMMS process so far has been to set a plan and implement the actions set out in the plan, then monitoring the effect & impact…
Recent Podcasts
BSA Tweets
A #listicle is a portmanteau of the words list & article. Listicles are themed, information-packed articles that break down a complex topic into bitesize chunks to inform readers. But how do you use them in your content strategy? learn.g2.com/listicle via @G2dotcom
Engagement rate is the best way to tell if your audience cares about what you're posting on social media & what they want to see more of. blog.hootsuite.com/calculate-enga… via @hootsuite #engagementrate #socialmediamarketing
Yoast SEO plugin founder published a critical appraisal of #WordPress UI, saying that it makes it “harder to use” & may be a reason that contributes to WordPress losing market share to companies like #Wix and #Shopify. searchenginejournal.com/wordpress-admi… via @sejournal
"ChatGPT could be a game-changer for marketers, but it won’t replace humans any time soon" theconversation.com/chatgpt-could-… via @ConversationUK #ChatGPT
Looking to map out your content #calendar for the year ahead Twitter has published an annual events calendar, highlighting all of the key dates you need to keep in mind in your #planning. socialmediatoday.com/news/Twitter-2… via @socialmedia2day
Done well, content marketing helps businesses drive sales & and growth. To harness the full power of your #B2B content marketing, here are the 5 biggest mistakes to avoid: marketingprofs.com/articles/2023/… via @itsswatisaini #KPI
Content marketing strategies with personalisation, thought leadership research, #SEO & diverse content types can help #ecommerce companies reach and engage more customers. techtarget.com/searchcustomer… via @TTBusinessTech
The start of a new year is a great time to reassess your marketing strategy. Here's how 4 small business owners are doing marketing differently in 2023. buffer.com/resources/4-sm… via @buffer