David Wright, Author at BSA Marketing

What’s your style? #2 – Colour

At its heart, Marketing is about communication and joined-up marketing is about making sure all the elements of your communication work together in harmony. The… Read more »

PR as part of a joined-up marketing approach

PR Print Direct Advertising Website SEO PPC Email Social There are many marketing companies that offer one or more of the listed services but do… Read more »

Networking – the next step

In this article, we looked at a range of ideas about using networking as a joined-up part of your business marketing. An underlying theme was… Read more »

Data….What does it mean for your business? – Part 2

Marketing Data Knowledge is Power Last time I started to look at how even in the smallest business, knowing your accounts numbers can be immensely… Read more »

Data….What does it mean for your business? – Part 1

Over the past few years, data has rarely been out of the news. Whether it is the trials and tribulations of leaks and data breaches… Read more »

Are you friends with your website?

A while ago, I asked are you proud of your website? I was getting at the idea that too often, a company website is something… Read more »

Is your Marketing Working?

This might sound like a simple question but before you can answer it for your business, you need to ask yourself a different question: What… Read more »