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Effective Marketing
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effective marketing analytics

Effective Marketing Analytics

By David Wright 24th May 2022 Expert Support, Effective Marketing, Technical Know-how
It is a while since we have turned our attention to effective marketing analytics (here are some of our previous musings) but there is a…
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effective collaboration

Effective Collaboration – The power of partnership

By David Wright 26th April 2022 Expert Support, Effective Marketing
Read pretty much any manual on the art of good business and sooner or later, you'll read this. Surround yourself with talent. By building a…
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Living_with_Xero

Living with Xero – 4 years on

By David Wright 29th March 2022 Effective Marketing, Technical Know-how, Other
We have been living with Xero for 7 years since we took the plunge and switch from the classic Sage to the 'new kid on…
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WordPress The Right Tool

WordPress – The right tool for your website

By David Wright 3rd March 2022 Expert Support, Effective Marketing, Technical Know-how
I would always describe myself as a business-marketer first and a tech-geek second. I think this is the right priority. As a result, technology should…
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right tool for the job

The right tools for the job…

By David Wright 16th February 2022 Effective Marketing
If you haven't got the right tools it makes marketing a LOT harder - if not impossible. I learnt my lesson many years ago. I…
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Promise_Deliver

Promise & Delivery – Getting the balance right

By David Wright 3rd February 2022 Effective Marketing
Running a business can be challenging. Getting the right balance is really valuable. In the early days, it is normally about encouraging prospects to do…
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existing v new customers

Do you make the most of your customers?

By David Wright 1st December 2021 Effective Marketing
Read pretty much any article about developing an effective business development process and one idea is common... It is much easier to get business from…
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website_visitors-now_what

You have site visitors….now what?

By David Wright 3rd November 2021 Expert Support, Effective Marketing
What do site visitors do when they arrive at a new website for the first time? What do you do? My guess is you go…
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e-business_it_is_important

e-Business – Am I bothered?

By David Wright 6th October 2021 Expert Support, Effective Marketing, Technical Know-how
....you should be! What is e-Business? If you engage with the internet as part of your business, you are in e-business. These days, this means…
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PIMMS_management_check_your_direction

PIMMS – Management – Check your direction

By David Wright 17th June 2021 Expert Support, Effective Marketing, Technical Know-how
PIMMS process so far has been to set a plan and implement the actions set out in the plan, then monitoring the effect & impact…
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BSA Tweets

BSA Marketing@bsamarketing 23 hours ago
A #listicle is a portmanteau of the words list & article. Listicles are themed, information-packed articles that break down a complex topic into bitesize chunks to inform readers. But how do you use them in your content strategy? learn.g2.com/listicle via @G2dotcom
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BSA Marketing@bsamarketing 2 days ago
Engagement rate is the best way to tell if your audience cares about what you're posting on social media & what they want to see more of. blog.hootsuite.com/calculate-enga… via @hootsuite #engagementrate #socialmediamarketing
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BSA Marketing@bsamarketing 5 days ago
Yoast SEO plugin founder published a critical appraisal of #WordPress UI, saying that it makes it “harder to use” & may be a reason that contributes to WordPress losing market share to companies like #Wix and #Shopify. searchenginejournal.com/wordpress-admi… via @sejournal
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BSA Marketing@bsamarketing 6 days ago
"ChatGPT could be a game-changer for marketers, but it won’t replace humans any time soon" theconversation.com/chatgpt-could-… via @ConversationUK #ChatGPT
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BSA Marketing@bsamarketing 7 days ago
Looking to map out your content #calendar for the year ahead Twitter has published an annual events calendar, highlighting all of the key dates you need to keep in mind in your #planning. socialmediatoday.com/news/Twitter-2… via @socialmedia2day
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BSA Marketing@bsamarketing 1 week ago
Done well, content marketing helps businesses drive sales & and growth. To harness the full power of your #B2B content marketing, here are the 5 biggest mistakes to avoid: marketingprofs.com/articles/2023/… via @itsswatisaini #KPI
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BSA Marketing@bsamarketing 1 week ago
Content marketing strategies with personalisation, thought leadership research, #SEO & diverse content types can help #ecommerce companies reach and engage more customers. techtarget.com/searchcustomer… via @TTBusinessTech
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BSA Marketing@bsamarketing 2 weeks ago
The start of a new year is a great time to reassess your marketing strategy. Here's how 4 small business owners are doing marketing differently in 2023. buffer.com/resources/4-sm… via @buffer
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