AI Generated Content
In out latest podcast we are discussing the advent of usable AI generated content following the release of the latest ChatGPT chatbot. In the podcast…
Christmas Quiz 2022
We're close to wrapping up here for 2022, so it's time for another instalment of our festive quiz! All of the 12 questions have a…
Summer Quiz 2022
Summer may not quite be here yet but our quiz is here to get you in the mood early. In a range of current affairs…
Effective Marketing Analytics
It is a while since we have turned our attention to effective marketing analytics (here are some of our previous musings) but there is a…
SEO and joined-up marketing
As we discuss in our latest podcast, one of the most common things we hear from clients is "What I need to do is get…
Effective Collaboration – The power of partnership
Read pretty much any manual on the art of good business and sooner or later, you'll read this. Surround yourself with talent. By building a…
3cx – IP Telecoms 2 years On
Two years ago I wrote a post about 4 tools we could not do without, and number four was our Cloud IP phone system 3cx.…
Living with Xero – 4 years on
We have been living with Xero for 7 years since we took the plunge and switch from the classic Sage to the 'new kid on…
The Importance of Choosing the Right Web Host
Alongside our latest podcast, where we talk about the importance of things like email hosting and domains, I thought it would be worth devoting a…
WordPress – The right tool for your website
I would always describe myself as a business-marketer first and a tech-geek second. I think this is the right priority. As a result, technology should…
Recent Podcasts
BSA Tweets
A #listicle is a portmanteau of the words list & article. Listicles are themed, information-packed articles that break down a complex topic into bitesize chunks to inform readers. But how do you use them in your content strategy? learn.g2.com/listicle via @G2dotcom
Engagement rate is the best way to tell if your audience cares about what you're posting on social media & what they want to see more of. blog.hootsuite.com/calculate-enga… via @hootsuite #engagementrate #socialmediamarketing
Yoast SEO plugin founder published a critical appraisal of #WordPress UI, saying that it makes it “harder to use” & may be a reason that contributes to WordPress losing market share to companies like #Wix and #Shopify. searchenginejournal.com/wordpress-admi… via @sejournal
"ChatGPT could be a game-changer for marketers, but it won’t replace humans any time soon" theconversation.com/chatgpt-could-… via @ConversationUK #ChatGPT
Looking to map out your content #calendar for the year ahead Twitter has published an annual events calendar, highlighting all of the key dates you need to keep in mind in your #planning. socialmediatoday.com/news/Twitter-2… via @socialmedia2day
Done well, content marketing helps businesses drive sales & and growth. To harness the full power of your #B2B content marketing, here are the 5 biggest mistakes to avoid: marketingprofs.com/articles/2023/… via @itsswatisaini #KPI
Content marketing strategies with personalisation, thought leadership research, #SEO & diverse content types can help #ecommerce companies reach and engage more customers. techtarget.com/searchcustomer… via @TTBusinessTech
The start of a new year is a great time to reassess your marketing strategy. Here's how 4 small business owners are doing marketing differently in 2023. buffer.com/resources/4-sm… via @buffer