PIMMS – Management – Check your direction
PIMMS process so far has been to set a plan and implement the actions set out in the plan, then monitoring the effect & impact…
Is your Marketing Working?
In this weeks podcast, we talk about the first M in PIMMS - "Monitoring". The key objective in monitoring your marketing is to answer the…
Implementation – the essence of effective marketing
Marketing is nothing if you don't actually talk to people. You may think this is obvious but marketing implementation is essential. Communicating your proposition to…
PIMMS – A joined up, practical approach to marketing
In our latest series of the Marketing Matters podcast we look at the planning process using the PIMMS methodology. Over the next 5 episodes, we…
Bridging the Technology Gap – Planning
Digital transformation is changing the world of business planning. However, as with most technology, it requires some effort to reap the benefit. Effective planning is…
5 Golden Rules for Google Analytics
Google Analytics is a great tool, but one that may people misuse and as a result get frustrated with it. With this in mind, I…
Email Marketing in 2021
Email marketing has had its ups and downs. From the low-cost answer to mass marketing communication to the pariah of spam flooding global inboxes. Yet,…
The Marketing Communication Mix
A recent story from one of our new clients provided a salutary lesson when it comes to online platforms for your marketing communication and wider…
Content – Bridging your skills gap
The principle of good marketing content has been with us for quite a few years now. We started blogging in 2008 but our first post…
Bridging the hosting technology gap
There's more to hosting your website than you might think... Marketing today demands a web presence and, in my opinion, that presence needs to include…
Recent Podcasts
BSA Tweets
Many small business owners state they are too busy working in their business to work on their business but, without that necessary #management, success is largely down to luck. You can only manage a plan if you plan to manage. podcast.bsamarketing.com/e/s4e4-making-… #MidMorningMatters #podcast
Google Analytics is a powerful tool for businesses of all sizes. When used properly, it generates important information that can help to make valuable business decisions in online marketing or #SEO efforts. moz.com/blog/google-an… via @Moz #analytics
Email users are used to getting their inboxes flooded by several #emails. So, what’s different in your email that’ll make them open it? Be it the #subject line, the follow-up #content, or the images used – all play a critical role. bbntimes.com/society/how-to… via @BBNTimes_en
As we await the return to in-person conferences, we can still forge new professional relationships over an internet connection rather than a cocktail. Here are some tips to get the most out of online conferences. moz.com/blog/get-the-m… via @Moz
With 21 million tweets per hour on Twitter, one might wonder whether it makes sense to still explore long format content. Having a clear understanding of your customers is key while developing & delivering content to them. bbntimes.com/companies/b2b-… via @BBNTimes_en #b2b
Seasoned marketers know that high-quality content is an important pillar of any well-rounded #SEO strategy. But often, great content is published and forgotten about, left to grow stale and outdated. forbes.com/sites/forbesag… via @ForbesTech
The key objective in monitoring your marketing is to answer the question “Is it working?” but before you answer this, you need to ask yourself a different question:
What are my marketing objectives? bsamarketing.com/is-your-market… #MidMorningMatters #marketing
LinkedIn is not just a medium to get jobs or new clients but also a platform for marketing activities which, when executed properly, can help you build your brand and long-lasting relationships with your connections.
jeffbullas.com/linkedin-marke… via @jeffbullas #LinkedIn