Is e-commerce right for my business
To sell on-line or not to sell on-line, that is the question As we start a new marketing Matters Podcast series focusing on e-business, we…
Summer Quiz 2021
We may be starting to see the light at the end of the tunnel after these dark, difficult times but we still need to stay…
Enhance your content radar – 5 tips on where to find great content
As we discuss in S4E5 of the marketing matters podcast, good, sustained marketing requires, good, regular content; new things to say to demonstrate your business…
PIMMS – Management – Check your direction
PIMMS process so far has been to set a plan and implement the actions set out in the plan, then monitoring the effect & impact…
Is your Marketing Working?
In this weeks podcast, we talk about the first M in PIMMS - "Monitoring". The key objective in monitoring your marketing is to answer the…
Implementation – the essence of effective marketing
Marketing is nothing if you don't actually talk to people. You may think this is obvious but marketing implementation is essential. Communicating your proposition to…
PIMMS – A joined up, practical approach to marketing
In our latest series of the Marketing Matters podcast we look at the planning process using the PIMMS methodology. Over the next 5 episodes, we…
Bridging the Technology Gap – Planning
Digital transformation is changing the world of business planning. However, as with most technology, it requires some effort to reap the benefit. Effective planning is…
5 Golden Rules for Google Analytics
Google Analytics is a great tool, but one that may people misuse and as a result get frustrated with it. With this in mind, I…
Email Marketing in 2021
Email marketing has had its ups and downs. From the low-cost answer to mass marketing communication to the pariah of spam flooding global inboxes. Yet,…
Recent Podcasts
BSA Tweets
We are back with our podcasts, and we're looking at #ebusiness!
Virtually every business has an aspect that can be under this ubiquitous term but to what extent does your business have an online presence? podcast.bsamarketing.com/e/s5e1-is-the-… #MidMorningMatters #podcast #ecommerce
Some startup ideas come with the perfect business name, but most new businesses need a process to find the right one. Like most parts of running a business, it’s not magic; it’s hard work. Why is your business name so important? purecontent.com/latest-news/pp… via @CrazyEgg
Every business needs content writing services if it is on the internet. Here are the five areas needed to be covered. cofmag.com/2021/09/five-t… via @cofoundermag #blog #emailmarketing #landingpage
Businesses need to boost productivity & increase their bottom line, to do this you’ve got to save time, and save money. Automation is key to help your business grow. Here are some of the tools to help.
roboticsandautomationnews.com/2021/09/18/9-a… #hootsuite #zapier #mailchimp
How to optimize your landing page for better pay-per-clicks.
unbounce.com/ppc/optimize-y… via @unbounce
#PPC #SERP
How to Make Sure Your Writing Meets Top SEO Standards. jeffbullas.com/seo-standards/ via @jeffbullas #SEO
Learn how to avoid these common content marketing mistakes that can hold back performance. searchenginejournal.com/common-marketi… via @sejournal #SEO #ROI #EmailMarketing
How can marketers convert anonymous website visitors into loyal customers? marketingmag.com.au/hubs-c/convert… via @MarketingMag #webmarketing