Summer Quiz 2022
Summer may not quite be here yet but our quiz is here to get you in the mood early. In a range of current affairs…
Effective Marketing Analytics
It is a while since we have turned our attention to effective marketing analytics (here are some of our previous musings) but there is a…
SEO and joined-up marketing
As we discuss in our latest podcast, one of the most common things we hear from clients is "What I need to do is get…
Effective Collaboration – The power of partnership
Read pretty much any manual on the art of good business and sooner or later, you'll read this. Surround yourself with talent. By building a…
3cx – IP Telecoms 2 years On
Two years ago I wrote a post about 4 tools we could not do without, and number four was our Cloud IP phone system 3cx.…
Living with Xero – 4 years on
We have been living with Xero for 7 years since we took the plunge and switch from the classic Sage to the 'new kid on…
The Importance of Choosing the Right Web Host
Alongside our latest podcast, where we talk about the importance of things like email hosting and domains, I thought it would be worth devoting a…
WordPress – The right tool for your website
I would always describe myself as a business-marketer first and a tech-geek second. I think this is the right priority. As a result, technology should…
The right tools for the job…
If you haven't got the right tools it makes marketing a LOT harder - if not impossible. I learnt my lesson many years ago. I…
Promise & Delivery – Getting the balance right
Running a business can be challenging. Getting the right balance is really valuable. In the early days, it is normally about encouraging prospects to do…
Recent Podcasts
BSA Tweets
Marketing has become about reaching the interested customers in a manner that makes them feel valued & also increases sales turnover. Therefore it's all about using the right personalisation strategies in digital marketing campaigns. theodysseyonline.com/digital-market… via @TheOdyssey
Editorial newsletters are the new blogs and, for content marketers, this apparent renaissance may be an opportunity to engage an audience and attract #subscribers. practicalecommerce.com/editorial-news… via @PracticalEcomm #blogs #newsletters
#email marketing is still ranked as the most effective marketing channel, beating out social media, #SEO, and affiliate #marketing. With all the hype over new channels, why is this old technology still one of the most effective strategies? neilpatel.com/blog/beginners… via @neilpatel
What does customer engagement really mean for your business? learn.g2.com/customer-engag… via @G2dotcom #CustomerEngagement #CustomerExperience
40% of companies take over 2 days to execute a new #email campaign in an intense scramble. But for every challenge presented by email production, there is a solution. martechseries.com/mts-insights/g… via @MarTechSeries #EmailMarketing
A content refresh on your website can be the perfect solution for many marketers, helping them drive #SEO and improve engagement. multichannelmerchant.com/blog/13-steps-… via @mcmerchant
The very best way to boost #engagement is to give your #audience exactly the kind of content they wanted in the first place. business2community.com/brandviews/act… via @B2Community #surveys
Transitioning to GA4: is this the right analytics move for your team? moz.com/blog/transitio… via @Moz #GA4 #analytics #GoogleAnalytics