At its heart, Marketing is about communication and joined-up marketing is about making sure all the elements of your communication work together in harmony. The… Read more »
What’s your style? #2 – Colour
The Three Basic Functions of Marketing
Peter Drucker famously said: “Business has only two basic functions – marketing and innovation. ” Putting together out latest podcast had me thinking a lot… Read more »
PR as part of a joined-up marketing approach
PR Print Direct Advertising Website SEO PPC Email Social There are many marketing companies that offer one or more of the listed services but do… Read more »
Is PR dead, or ready for the 21st Century?
Is PR dead? If you mean long lunches shmoozing with editors and journalists then I think the answer is yes! But has the pendulum swung… Read more »
Networking – the next step
In this article, we looked at a range of ideas about using networking as a joined-up part of your business marketing. An underlying theme was… Read more »
Networking in a joined-up marketing world
Networking is often a key part of the marketing mix for SMEs, so its important that it is fully integrated into a joined-up promotional approach. It is… Read more »
4 steps to a professional Podcast
Over the last few weeks we have been focusing on Podcasting. BSA Marketing now produce a bi-weekly podcast looking at micro business and SME Marketing…. Read more »
Data….What does it mean for your business? – Part 2
Marketing Data Knowledge is Power Last time I started to look at how even in the smallest business, knowing your accounts numbers can be immensely… Read more »
Podcasting for business
I am sure all of you will be familiar with the concept of podcasting, and many, I am sure will be regular podcast subscribers, but… Read more »
Data….What does it mean for your business? – Part 1
Over the past few years, data has rarely been out of the news. Whether it is the trials and tribulations of leaks and data breaches… Read more »
BSA on Twitter
-
Struggling to get your #content noticed? Here are few bad content marketing habits to break:… twitter.com/i/web/status/1… -
We've gotten more involved in the ever-growing medium of podcasting recently. Here are some of the pros, cons and b… twitter.com/i/web/status/1… -
Read here the latest Blog from our GMCC Member @bsamarketing - Marketing Matters Episode 5 - Design:… twitter.com/i/web/status/1… -
How do startups actually get their content marketing to work? tcrn.ch/2DaRQiM https://t.co/blnHgM6FpP 
-
4 Content Marketing Tools to Save You Time and Money goo.gl/fb/iMzwgH