What is Joined-up Marketing?
As we finish or series on E-business, the final episode of the podcast looks at how all the elements need to be joined-up to be…
Christmas Quiz 2021
There's still a lot of uncertainty in the world at the moment but it's quizness as usual with our end of year festive quiz. 12…
Do you make the most of your customers?
Read pretty much any article about developing an effective business development process and one idea is common... It is much easier to get business from…
Enquiry follow up. How good are you?
With a focus on click-through optimisation and "Calls to Action", there is always a lot of emphasis placed on "Getting the enquiry", but once you…
You have site visitors….now what?
What do site visitors do when they arrive at a new website for the first time? What do you do? My guess is you go…
Search and Social – THE Marketing Priorities – Really!
It's not just about getting people to your site When people start to talk to us about marketing, the opening subject is usually either SEO…
e-Business – Am I bothered?
....you should be! What is e-Business? If you engage with the internet as part of your business, you are in e-business. These days, this means…
Is e-commerce right for my business
To sell on-line or not to sell on-line, that is the question As we start a new marketing Matters Podcast series focusing on e-business, we…
Summer Quiz 2021
We may be starting to see the light at the end of the tunnel after these dark, difficult times but we still need to stay…
Enhance your content radar – find great content
As we discuss in S4E5 of the marketing matters podcast, good, sustained marketing requires, good, regular content; new things to say to demonstrate your business…
Recent Podcasts
BSA Tweets
Wondering how to increase your keyword rankings through content? These SEO copywriting tips can get you started. searchenginejournal.com/seo-copywritin… via @sejournal #SEO #keywords #copywriting
Capturing your audience’s attention with your content is difficult, but getting them to engage with it adds another layer of difficulty. What’s your best tip for how to make sure your customer-facing content is engaging? business2community.com/content-market… via @B2Community
With Google Analytics, you can learn exactly the type of content your audience responds to and the social networks they prefer. blog.hootsuite.com/tracking-socia… via @hootsuite #GoogleAnalytics #ROI
Email has become the preferred way for people to stay informed about the brands and products they care about. However, the email marketers who enjoy the most success are the ones who adapt to the times. entrepreneur.com/article/403030 via @EntEurope #email #emailMarketing
Regardless of whether it is a full-scale content marketing campaign you are trying to launch or a short blog post you want to write, these principles should guide you. purecontent.com/blog/the-eight… via @Purecontent #blog #marketingcampaign #engagement
Social media image sizes seem to change constantly. One moment you have the perfect cover page, the next it’s been resized & looks all wrong. Here's the most recent image size specifications for different networks. blog.hootsuite.com/social-media-i… via @hootsuite #SocialMediaMarketing
Copywriting is a skill. Great copy can persuade the reader to act in a way they otherwise wouldn’t. The good news is that it’s a skill that can be learnt, practised and improved upon over time. legalfutures.co.uk/associate-news… via @legalfutures #copywriting
How do Google handle product descriptions that are the same for different merchandise, resulting in duplicate content? searchenginejournal.com/duplicate-prod… via @sejournal #GoogleRankings