Know your markets – Serve their needs
In this week's podcast, we touched on the importance of knowing your markets. Looking back in our archive, I realised that we have never really…
Do you believe in your business?
Why do we do what we do? I don't know about you but I kind of fell into running my own business. I didn't make…
The Power of Dashboards
Marketing data is everywhere these days and allows deep insight into the workings of your marketing campaigns. With this plethora of data comes the issue…
Joined-up marketing with PIMMS – A practical approach
In most SME businesses, marketing is either focused on planning or doing. Rarely is it focused on both. Why is this? I think it is…
The Danger of Digital
This may seem like a strange title for a marketing blog post. These days, marketing is driven by digital platforms. However, it is the very…
Where does marketing fit in your business?
Regular readers will know I am a fan of Peter Drucker. As the master of modern business consultancy, he has the advantage that previously there…
What if…..
We are regularly posting about the dangers of relying on a single resources (Facebook, SEO etc) for your marketing. But there is a brainstorming game…
Free software. What’s the catch?
It has long been said that... "There's no such thing as a free lunch" ...yet all across the internet, there are offers of free software…
The Value of Content
Whilst most of our readers will not necessarily be looking to generate direct revenue from their content, the importance of recognising the value of your…
The value of process in an SME business
One of the real benefits of running your own business is the freedom to do what you want when you want. OK, we all have…
Recent Podcasts
Tweets from BSA
In a world where the focus is short term, it made us realise that *the* most important thing in marketing is to STICK AT IT. To discuss this issue, we talk marketing with one of those clients Mathew Done, MD at @SloDrinks ow.ly/OYPl50xaR7n #MidMorningMatters
Marketing takes time and effort, but staying top of mind with your target audiences is a key goal to #marketing and business development. Here's 12 tips to make your marketing efforts successful. ow.ly/dwOJ50x8vvf
The social media metrics that really matter, why they’re important, and how to track them. ow.ly/EdBS50x8wLZ via @hootsuite #SocialMedia
Starting a business can be very challenging if you don’t know the essential things you need to grow your business. Here's 7 types of content marketing you can use to boost your business, including #email , #blogging and #SocialMedia. ow.ly/elWq50x7zWX via @writerspotlight
Marketing data is everywhere these days and allows deep insight into the workings of your #marketing campaigns. But there are 2 key issues with this plethora of data: data overload & data fragmentation. bsamarketing.com/the-power-of-d… #MidMorningMatters #data
It’s important to understand the difference between SEO and content marketing, but also the link between the two. ow.ly/YHTs50x4IBn #seo #ContentMarketing
Regardless of what industry you’re in, the best way to reach your audience is through #digital content. >4b people watch online videos on a monthly basis and more than half are watching #vlogs. 39% of internet users now listen to #podcasts. entrepreneur.com/article/340951 via @EntEurope
#Blogging and #content marketing is an incredible and proven way to build your business and your brand authority. Here are 10 strategies that work for any size business. ow.ly/9kE350x1o4W via @B2Community