Analytics – the key to an effective marketing process
Recently we have been focussing on the value of partnership as a platform for an effective marketing process. A challenge with partnerships is that many…
The Power of Dashboards
In the latest edition of our podcast, we talk about the importance of focusing on your business objectives, and using data to inform your decisions,…
Partnership for Performance-Case Study
Where clients and suppliers can work in partnership, there is the opportunity to grow a relationship built on confidence and understanding which allows more flexibility.…
The Power of Partnership
It's is often stated that in business, you should look to surround yourself with people who have knowledge and talents in areas where you might…
Social Distancing Threat or Opportunity?
Keeping your customers and clients and arms length is likely to be here to stay for the foreseeable future. As is providing an environment where…
Just do it! – The value of (effective) implementation
The COVID pandemic has turned the economy upside down. As in any period of major upheaval, some businesses (Zoom and Amazon spring to mind!) that…
The best technology is effectively invisible
Technology is everywhere! During the past few weeks, it has been the main way that we have been able to stay in contact with one…
Are Webcasts a good marketing tool?
During the Lockdown, web meetings, and webinars have definitely come of age, and the number of people selling them as the next big marketing thing…
Marketing comms: A process, not event
Over recent weeks we have been talking about Business Philosophy, a potentially esoteric subject yet, as with most things in business, philosophy only takes us…
Protect your Reputation
In this weeks podcast one of the things we talked about was the importance of reputation when sending emails. In this post I want to…
Recent Podcasts
BSA Tweets
The more time people spend on your #website, the more likely they will convert into a #lead or #sale. Here's 7 easy #eCommerce & business site marketing strategies to help you increase online sales. ow.ly/hwYq50AOUbP via @born2invest
6 easy ways to come up with #blog topics that will help your company engage current readers, attract new ones, and bolster your #brand. ow.ly/l7ju50AOUsn via @B2Community
Content marketing is incredibly effective, but there are common content problems that may be sabotaging your results. Here are 5 problems with B2B content and how to fix them. ow.ly/JBkI50AMafU via @ClickZ #b2b
What are the #content #marketing trends that will dominate the second half of 2020? ow.ly/Fgvx50AM9Wz via @Econsultancy
Blogging for an eCommerce site is absolutely necessary. Your top priority should always focus on the website’s engagements, and blogging for an eCommerce site does just that. ow.ly/Yn3a50AMa39 via @TechStoryin #ecommerce #blog
With the right passion and content, you can find your niche via podcasting. Entertaining, informative and personal: podcasts can be an invaluable marketing medium, using a fraction of the time. ow.ly/bU4o50AMazA #MidMorningMatters #podcast
For business owners, keeping an eye on the future can help you identify #opportunities & #plan for outcomes you want to see. There's tons of things to consider when #planning the future for your small business and here are 10 tips. ow.ly/rY4D50AISpW via @smallbiztrends
Content marketing plays multiple roles in a business’s digital marketing strategy:
- It has a significant impact on a website’s #SEO
- Drives lead generation and #conversions
- It builds trust and customer relationships over the long run ow.ly/sT1t50AIJ2i via @B2Community