Lockdown. Is there a silver lining for business?
These are strange times. Everything, including the world of business, has been thrown up into the air. As they land, things have changed - or…
4 Tools we could no longer live without
As we discussed in this week's Marketing Matters podcast, one or two things have changed over the last couple of weeks! One of the biggest…
The Truth about WordPress Security
As you can read in David's post this week, WordPress is a great tool for small businesses. and is a significant playing in the world…
Why WordPress?
I recently wrote how, in a 'real-world' business, I believe you should think about technology as the means, not the end. The 'end' being your…
Technology – Focus on the end NOT the means
The Problem Running your own business means you need to wear a lot of different hats. Some times you are CEO, sometimes you are the…
3 Tips to the keep case studies flowing
Case studies and testimonials are a staple of marketing communications, but they can be seen as being challenging and time-consuming to put together. In my…
BSA Marketing: What is it all about?
Since the start of the year, we have been exploring Simon Sinek's ideas around how business (and consequently marketing) can be viewed as an 'Infinite…
Starting with Why – Beyond Features & Benefits
We have been talking a lot recently about the importance of vision in running a business, and today I wanted to take this thinking a…
3 Top Tips for Business Planning
We are looking this week at planning, so I thought it would be worth putting together a few tip to get you on your way. …
Software tools to make your business life easier
In the face of the day to day challenges of getting your 'business-brain' back into gear after the Christmas and New Year hiatus. I thought…
Recent Podcasts
Tweets from BSA
One of the biggest changes for many is the need to WFH (work from home), remote from the normal office environment. A number of systems, which we had seen as peripheral to our operation, are now key. ow.ly/UyOV50yXyme #MidMorningMatters #zoom #office365 #xero #3cx
When social distancing becomes business as usual, what will that mean for your content? How to create B2B content for the “new normal”. ow.ly/lUhe50yUuNb via @MarketingB2B #b2b #b2bmarketing
Are you looking for ways to steer your business through the coronavirus chaos? Want to take advantage of the global lockdown and increased online usage? ow.ly/CHEE50yUtbg via @socialmedia2day
Most of us are in unfamiliar and uncertain situations that are presenting challenges daily. But can this can also enable great opportunities? Our new podcast (done remotely of course!) is live. ow.ly/BQTT50yWydH #MidMorningMatters #podcast
When it comes to #digital #marketing for businesses, as the saying goes: content is king. That's why 70% of marketers are currently investing in content strategies, and 72% cite having a good content strategy as a major key to their success. ow.ly/cxiz50ySRh2 via @G2dotcom
Do you need professional copywriting on your firm’s website if you want it to generate business and develop a brand? ow.ly/gZEJ50ySLSi via @insidernwest #copywriting
“What’s the best way to catch the attention of local searchers on #google?” The answer: through Google Maps marketing.
A beginner’s guide to #ranking in Google Maps. ow.ly/7YUH50yPJG2 via @Moz
Whether you’re looking to share great content for your brand, looking for talent, or reaching a new audience— LinkedIn is a powerful platform. ow.ly/3NXe50yPJy9 via @hootsuite #LinkedIn