Make the most of your competitors

You may feel this post has a strange title? Business life would be easier without competition – or would it? However, let’s face it, competition is… Read more »

Is competition a good thing?

You know the scenario – Insert name of a big chain here – announces they are moving into an area. All the local independent traders are immediately… Read more »

What makes a good customer?

Over the years, we have regularly asked ourselves: What sort of customers do we want? There are some who might say that any customer is… Read more »

What’s Your Story? 4 steps to creating a brand

A couple of years ago, a there was an internet meme entitled “Who are you and why should I care?” Whist the meme may have… Read more »

How much marketing is too much marketing?

Marketing has 2 distinct ‘flavours‘: Passive and Direct Passive Marketing: You set out your stall and wait for people to visit. For example: Website Networking… Read more »

Content Marketing in the real world

Whilst it may not be the buzz word it was a couple of years ago, is content marketing still a valuable marketing tool in the… Read more »

What is a Brand?

It is easy to say “A brand is more than just colours and a logo”. But in reality what else makes up a good brand? In… Read more »

Number 1 on Google within 24 hours – NO, NOT one of THOSE ads!

Marketing is not a 1-trick pony There are many business owners who live in the misapprehension: If I can get to Number 1 on Google my… Read more »

Real world marketing. Missing the mark.

I have written before about the contrast between pure marketing (brand building) and sales promotion (generating leads). However, although it is important to recognise this… Read more »

How effective is your Marketing?

Targeting your marketing & measuring effectiveness through Google Analytics is key to modern marketing. So I thought it would be worth a post looking in… Read more »