Never mind the traffic. What’s the message?
is Just recently, we have been looking at Social Media and where/how it fits into the business marketing picture. Now I don't know about you…
The Social Dilemma – Are we part of the problem?
In this week's podcast we discus the ethics of marketing on social media. This comes on the back of a recent documentary "The Social Dilemma"…
The many ways to skin a cat
I am quite an opinionated person, and in my youth, I may have been accused of having an “I am right and everyone else is…
Effective results – efficiently
Achieving effective results should be at the heart of every business - whatever this means! We have been looking at 'achieving results' from two different…
Summer Quiz 2020
It's hard to predict what's going to happen next in this crazy and bizarre year, but you can always count on another instalment of the…
Analytics – the key to an effective marketing process
Recently we have been focussing on the value of partnership as a platform for an effective marketing process. A challenge with partnerships is that many…
The Power of Dashboards
In the latest edition of our podcast, we talk about the importance of focusing on your business objectives, and using data to inform your decisions,…
Partnership for Performance-Case Study
Where clients and suppliers can work in partnership, there is the opportunity to grow a relationship built on confidence and understanding which allows more flexibility.…
The Power of Partnership
It's is often stated that in business, you should look to surround yourself with people who have knowledge and talents in areas where you might…
Social Distancing Threat or Opportunity?
Keeping your customers and clients and arms length is likely to be here to stay for the foreseeable future. As is providing an environment where…
Recent Podcasts
BSA Tweets
Social media business models centre on selling the attention of their users to the highest bidder. If there is an issue with this model, then are we as marketers, part of the problem? We discuss in our new #podcast. ow.ly/1mRN50BAegv #MidMorningMatters #twitter #facebook
If you run a small business for long enough, you’ll need to change the way you think about certain concepts. From #customer data to #marketing strategies, making adjustments can help you stay relevant. ow.ly/oAOR50BwtlH via @smallbiztrends #SME
When customers interact with a brand, it can seem like interacting with a faceless being. This may have worked in the past, but in a world connected by slew of digital devices & social media platforms, customers are craving a human connection ow.ly/hCMD50BwsPg via @cmswire
If you’re working in #ecommerce, you’ve likely noticed some wild shifts in the way your products are viewed and consumed by the public. This shift in demand might require an equal shift in your marketing strategy. ow.ly/hTNN50BtL7j via @Moz #seo
From SEO to content, every marketing spend has to be justified. That said, it’s easier to prove the effectiveness of some forms of marketing more than others. ow.ly/DDFe50BtII0 via @B2Community #seo #ppc #roi
Achieving results is at the heart of every business – whatever this means! The more people involved in achieving a goal, the more chance of inconsistency and slippage either of which can threaten a successful outcome. ow.ly/qwug50Bo4Z4 #MidMorningMatters
It’s hardly surprising brands are keen to capitalise on the growing popularity of podcasts. There are currently more than 850,000 active podcasts available to listen to & 6.5m (or 12% of adults) in the UK listen to #podcasts every week. ow.ly/m4uA50Bqpp9 via @TheDrum
How can you win on customer experience, while reducing #customer #acquisition costs & keeping up with the competition? With a few tweaks your website can be one of your most important #sales channels & a customer acquisition machine. ow.ly/IAZd50BpT2s via @customerthink