Christmas Quiz 2019
It's mid-December again, and time for another round of our BSA Christmas Quiz. 12 general knowledge questions with multiple choice based on a festive and…
What makes a good client?
When you first start in business perhaps any client is a good client - so long as they pay! While this approach certainly has a…
Love your clients & they will love you back
Given this week's focus on relationships and the importance of finding a good fit between yourselves and your clients, I thought it would be worth…
Know your markets – Serve their needs
In this week's podcast, we touched on the importance of knowing your markets. Looking back in our archive, I realised that we have never really…
Do you believe in your business?
Why do we do what we do? I don't know about you but I kind of fell into running my own business. I didn't make…
The Power of Dashboards
Marketing data is everywhere these days and allows deep insight into the workings of your marketing campaigns. With this plethora of data comes the issue…
Joined-up marketing with PIMMS – A practical approach
In most SME businesses, marketing is either focused on planning or doing. Rarely is it focused on both. Why is this? I think it is…
The Danger of Digital
This may seem like a strange title for a marketing blog post. These days, marketing is driven by digital platforms. However, it is the very…
Where does marketing fit in your business?
Regular readers will know I am a fan of Peter Drucker. As the master of modern business consultancy, he has the advantage that previously there…
What if…..
We are regularly posting about the dangers of relying on a single resources (Facebook, SEO etc) for your marketing. But there is a brainstorming game…
Recent Podcasts
Tweets from BSA
#Content fails for a myriad of reasons. Poor #planning, or lack of buy in from the C-suite, or a combination of both. But the main reason it fails is because it stops. ow.ly/qYNj50xwa9m via @Econsultancy
Even if you create the best products in the world, your e-commerce store will fail if you don’t have an effective marketing funnel in place. Here are 17 #conversion elements that your #ecommerce marketing funnel should include. ow.ly/E1jj50xwa15 via @G2dotcom
Content is king and can help brands, especially in the #SME space, get a lot of traction. Truth be told, the only way you can really draw consumers in is by providing value through #content marketing. ow.ly/1rAv50xsuOW via @TechWireAsia
I have been asking myself what makes a good #client for more than 30 years. With every change in outlook, so what constitutes my ‘ideal client‘ changes. Maybe some objectivity, based on real-world experience, might be helpful. bsamarketing.com/what-makes-a-g… #MidMorningMatters
3 tips to running a successful holiday #marketing campaign. ow.ly/QYwW50xp8W3 via @B2Community #christmas
It’s easy for marketers to get overwhelmed by data & miss out on a key piece of information about their target audience. Having an effective #content management platform in place could be the difference between a successful or flat #campaign. ow.ly/cEVc50xp9km via @TheDrum
The heart of #marketing is about understanding & building a relationship with your market, and giving them a reason to love your brand. bsamarketing.com/love-your-cust… #MidMorningMatters
