B2B E-mail in the GDPR world

As with all posts on the subject, I must start it by saying that I am not a legal expert. This blog should be read… Read more »

FOMO – The wrong approach to email marketing

Maybe I’m just showing my age but I get frustrated by social media and the wider world of email marketing using FOMO (Fear Of Missing… Read more »

Creating Well Written Content – With help from YOAST

Content marketing is all about creating informative, well-written content that tells people what you do. Write this including relevant keywords, and it will also help… Read more »

SEO and joined-up marketing

What I need to do is get my website to the top of Google… Like so many marketing ideas, this seems to make sense yet… Read more »

Planning and action – getting the right balance

In business, especially in smaller businesses, getting the balance right between planning and action is always a challenge. The default position is often, “That’s a… Read more »

Joined-up planning, Is your business joined-up? A case study

A New Opportunity This week, we are talking about the importance of having a practical and well-planned approach to marketing communication. Towards the end of… Read more »

Joined-up Marketing – The Social Angle

Everyone who reads our blog regularly will know that we are all about joined-up marketing.  It is about using all the appropriate tools available to… Read more »

Is your marketing joined-up marketing? Answer 5 questions & find out!

A concept that comes up regularly in our thinking is ‘Joined-Up’. But the reason we use the phrase ‘joined-up’ so much is that to be… Read more »

Analytics – A process not an event

There is a problem with marketing Marketing is an investment in future results. The investment risk can be uncomfortable. What if you don’t get the… Read more »

The Danger of Over-Analysing Your Marketing

When I started my business career, marketing numbers were thin on the ground. Today, data is everywhere. However, I suspect we may be over or… Read more »