Christmas Quiz 2018

Welcome to another edition of the BSA Christmas Quiz. Test your knowledge in questions across various areas of festive themed general knowledge, ranging from easy… Read more »

Don’t build a new website – Evolve it

Over the course of my marketing career websites have become, and remain at the centre of any good marketing strategy. To work well they need… Read more »

What’s your style? #1- Fonts

What is your corporate style? This may sound a bit grand if your business is just you, or you and a few others but take… Read more »

What is Joined-up Marketing?

Joined-up marketing is remarkably challenging to achieve, that’s what it is! You might think that you’re focused on making your business a success and so naturally will ensure… Read more »

Make the most of your competitors

You may feel this post has a strange title? Business life would be easier without competition – or would it? However, let’s face it, competition is… Read more »

Is competition a good thing?

You know the scenario – Insert name of a big chain here – announces they are moving into an area. All the local independent traders are immediately… Read more »

What makes a good customer?

Over the years, we have regularly asked ourselves: What sort of customers do we want? There are some who might say that any customer is… Read more »

What’s Your Story? 4 steps to creating a brand

A couple of years ago, a there was an internet meme entitled “Who are you and why should I care?” Whist the meme may have… Read more »

How much marketing is too much marketing?

Marketing has 2 distinct ‘flavours‘: Passive and Direct Passive Marketing: You set out your stall and wait for people to visit. For example: Website Networking… Read more »

Content Marketing in the real world

Whilst it may not be the buzz word it was a couple of years ago, is content marketing still a valuable marketing tool in the… Read more »