The Danger of Digital
This may seem like a strange title for a marketing blog post. These days, marketing is driven by digital platforms. However, it is the very…
Where does marketing fit in your business?
Regular readers will know I am a fan of Peter Drucker. As the master of modern business consultancy, he has the advantage that previously there…
What if…..
We are regularly posting about the dangers of relying on a single resources (Facebook, SEO etc) for your marketing. But there is a brainstorming game…
Free software. What’s the catch?
It has long been said that... "There's no such thing as a free lunch" ...yet all across the internet, there are offers of free software…
The Value of Content
Whilst most of our readers will not necessarily be looking to generate direct revenue from their content, the importance of recognising the value of your…
The value of process in an SME business
One of the real benefits of running your own business is the freedom to do what you want when you want. OK, we all have…
Balancing Agility & Process
If you start a new business, ultimately the goal is probably to turn a profit. This requires growth in turnover, whilst at the same time…
A B2B social media strategy that works
To be effective, social media needs to be highly interactive and also needs a constant stream of posts to keep your feed "live". Within the…
The best social media for your business?
The recent closure of Google+ is a salutary lesson for all of us. Even the mighty of the tech world don't always get it right…
B2B E-mail in the GDPR world
As with all posts on the subject, I must start it by saying that I am not a legal expert. This blog should be read…
Recent Podcasts
Tweets from BSA
You may have seen the article "6 reasons it’s time for brands to replace stock photos with user-generated content" ow.ly/jzo550wNxqG
Well here's a counter-argument to that unpopular point: ow.ly/YGG850wNxqF via @petapixel #StockPhotos #User #Generated #Content
Our latest #podcast is available here: ow.ly/pzlS50wNvFx
For small companies, #marketing responsibilities are often handled by only 1 individual. However, every position in your business can impact marketing, & should therefore be involved in some aspect #MidMorningMatters
We have a new design for our website! Check it out and tell us what you think: bsamarketing.com
Pay per click marketing is a type of inbound marketing that has you paying organisations like Google for displaying your ads. But you only pay when someone clicks the link. The big question is, should you be spending money on it? businessjournaldaily.com/what-is-pay-pe… via @TheBizJournal #ppc
Most businesses create marketing content, spending countless hours to share the most compelling content possible, and then distribute it only once, never to be used again. Don’t waste the content you’ve invested so much in – recycle it! ow.ly/MXKl50wLtSu via @econtentmag
Businesses that aren't using social media to connect with customers are missing out on huge growth potential. ow.ly/JbM550wKsFc via @businessdotcom
The right content marketing tools can help you shape every part of your marketing campaigns. From #Wordpress to #Hootsuite.. here are 7 top tools you need to succeed. ow.ly/Ybmm50wHtOZ via @tech_funnel
We're regularly posting about the dangers of relying on a single resources (Facebook, SEO etc) for your marketing. But, hypothetically, what if something changed and had a significant impact on your business? bsamarketing.com/what-if/ #MidMorningMatters