Social Distancing Threat or Opportunity?
Keeping your customers and clients and arms length is likely to be here to stay for the foreseeable future. As is providing an environment where…
Just do it! – The value of (effective) implementation
The COVID pandemic has turned the economy upside down. As in any period of major upheaval, some businesses (Zoom and Amazon spring to mind!) that…
The best technology is effectively invisible
Technology is everywhere! During the past few weeks, it has been the main way that we have been able to stay in contact with one…
Are Webcasts a good marketing tool?
During the Lockdown, web meetings, and webinars have definitely come of age, and the number of people selling them as the next big marketing thing…
Marketing comms: A process, not event
Over recent weeks we have been talking about Business Philosophy, a potentially esoteric subject yet, as with most things in business, philosophy only takes us…
Protect your Reputation
In this weeks podcast one of the things we talked about was the importance of reputation when sending emails. In this post I want to…
Do Don’t Say
To run a sustainable business requires motivation. The best way to motivate yourself is to create a close connection between your life philosophy (what gets…
Your business philosophy? Does it drive your business?
Building and running a business is challenging and can be hard work, but it can also be very rewarding. We all do things for a…
Content – The elephant in the social media room (still)
Although the essence of marketing is communicating with your target markets, so many SME businesses focus on HOW they want to communicate rather than WHAT…
3 ways marketing is like buying premium bonds
Recently Captain Tom's 100 lap challenge has got me thinking about the whole question of marketing and social media marketing in particular. It made me…
Recent Podcasts
BSA Tweets
These days, most businesses have a #website. But having a website is not enough: if only a few people visit your website, it is as good as a wilderness. Let’s explore some simple tips for driving #traffic to your site. ow.ly/6sY350AlR7s via @BizMattersmag
6 steps to optimise the content experience for your customers. ow.ly/dj5L50Aksst via @B2Community
Of the many different reasons to start a #website or #blog & attempting to make money online, none are more exciting & beneficial than thinking this could very well be the first step in your journey to becoming financially independent. ow.ly/AqJM50AhrIE via @jeffbullas
Pay-per-click (#PPC) advertising can work in tandem with organic content marketing to drive traffic to your webpages. With budgets being constrained due to COVID-19, making the most from your investment is of the utmost importance. ow.ly/UA9950Ahrcb via @Purecontent
Keeping your customers and clients and arms length is likely to be here to stay for the foreseeable future. As is providing an environment where your customers stay apart. But should you see this as a threat or an opportunity?ow.ly/oE4m50AdiRh #MidMorningMatters
Product pages remain one of the most important parts of any #ecommerce website. It’s usually here that a customer decides to buy something, so it's vital the page conveys as much information as possible & is visually pleasing. ow.ly/o6DV50AfbNy via @Econsultancy
"if you’re not doing content marketing, you’re falling behind. Content marketing is critical in B2B tech marketing." 3 #content #marketing mistakes #B2B tech firms should avoid. ow.ly/xF0x50AdZyH via @B2Community
In any period of major upheaval, some do very well while others see turnover fall off a cliff. For #Zoom & Amazon, they were in the fortunate position that their existing business models are suited to delivering services in lockdown. ow.ly/LtSS50Ablwf #MidMorningMatters