Summer Quiz 2022
Summer may not quite be here yet but our quiz is here to get you in the mood early. In a range of current affairs…
Effective Marketing Analytics
It is a while since we have turned our attention to effective marketing analytics (here are some of our previous musings) but there is a…
SEO and joined-up marketing
As we discuss in our latest podcast, one of the most common things we hear from clients is "What I need to do is get…
Effective Collaboration – The power of partnership
Read pretty much any manual on the art of good business and sooner or later, you'll read this. Surround yourself with talent. By building a…
3cx – IP Telecoms 2 years On
Two years ago I wrote a post about 4 tools we could not do without, and number four was our Cloud IP phone system 3cx.…
Living with Xero – 4 years on
We have been living with Xero for 7 years since we took the plunge and switch from the classic Sage to the 'new kid on…
The Importance of Choosing the Right Web Host
Alongside our latest podcast, where we talk about the importance of things like email hosting and domains, I thought it would be worth devoting a…
WordPress – The right tool for your website
I would always describe myself as a business-marketer first and a tech-geek second. I think this is the right priority. As a result, technology should…
The right tools for the job…
If you haven't got the right tools it makes marketing a LOT harder - if not impossible. I learnt my lesson many years ago. I…
Promise & Delivery – Getting the balance right
Running a business can be challenging. Getting the right balance is really valuable. In the early days, it is normally about encouraging prospects to do…
Recent Podcasts
BSA Tweets
There are many reasons to migrate your #website to a new web host. Maybe you’re experiencing more downtime than you should be or unhappy with your website loading speed:
crazyegg.com/blog/how-to-mi… via @CrazyEgg #websitemigration #loadingspeed #webhosting
Common Mistakes E-commerce Websites Make Using JavaScript: moz.com/blog/common-ec… via @Moz #ecommerce #javascript
Google Performance Max is a new campaign type from Google Ads, combining machine learning with multiple ad types: socialmediaexaminer.com/google-perform… via @SMExaminer #googleads
You can get almost anything online—from clothes and shoes to food and cars. But even though people shop in similar ways, ecommerce businesses aren’t all the same. Here are six types of #ecommerce business models to get you started. crazyegg.com/blog/types-of-… via @CrazyEgg
SEO tips that you should know when writing titles and subheadings: searchenginejournal.com/how-to-write-g… via @sejournal #SERP #SEO
A social media #ecommerce strategy can help you build brand awareness, communicate with customers, and generate more sales for your online store. blog.hootsuite.com/social-media-e… via @hootsuite #ecommercebusiness
How do you get more traffic to your #blog or #website? There are plenty of ways to increase web traffic, but some methods are better than others. Here are the secrets from popular blogs: searchenginejournal.com/blog-traffic-s… vis @sejournal
Mastodon is growing in popularity as a “Twitter alternative”. This article provides a high-level overview of the platform: what it is and how it works: buffer.com/resources/mast… via @buffer #MastodonSocial #Mastodon