I’m too busy – I don’t have time to do any marketing

numac_caseThe Company

  • Specialist high-spec sub-contract engineering
  • Manufacture high value, mission-critical components
  • Key supplier to Petrochem, Automotive and Power Generation sectors

The Problem

  • Management team focused on high quality service delivery
  • Attention to detail with existing clients left limited time for consistent marketing
  • Risk of the company ‘losing profile’ with the wider market
  • Solution had to demand only minimum input from management staff

The Solution

With limited budget and time available, BSA Marketing recommended email as a cost-effective communication tool. We put together a programme that included:

  • BSA designs layout for emails
  • BSA produces copy – based on informal discussions with the client
  • BSA drafts newsletter for agreement by client
  • BSA sends email to client’s target list
  • BSA reports outcomes and stats to client
  • 4 newsletters per year

The Benefits

Now they are keeping in touch with customers, our client is receiving more enquiries than ever before. Conversations with their clients have proven this method to be successful, with the emails refreshing the memory of what is on offer. We have specific cases of enquiries being placed specifically because our client is actively keeping in touch with their market.As well as being a stand-alone marketing programme, the newsletters form an effective platform for other targeted marketing and sales contact activity. – A great success at a modest budget.

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About Duncan Wright

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Over the past 25 years, working in both the corporate world, and the field of SME marketing consultancy, Duncan Wright has developed extensive knowledge & experience that really adds value to BSA Marketing's clients.

As a member of the CIM, and as a Chartered Marketer, Duncan has the marketing knowledge to come up with relevant and innovative marketing strategies for clients, whilst at the same time possessing the technical knowledge to turn these strategies into relevant and sustainable marketing campaigns in the real world.

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