Make “Daily Deals” Marketing work for your business

cupcakes1NOTE: Most of our case studies are real-world examples of BSA clients. This is an exception where I want to show how a bit of thought can help you make daily deal marketing work for you -and how to avoid the horror stories.

See here how some minor changes can turn a horror story into a goldmine:

cupcakes1
Notes:
1. I have ignored the fees taken by the Deal Site – clearly these must be considered in the real world.
2. This case assumes no repeat sales. As we all know(!) repeat business is the key to real profitability.
    Capturing the   details of new customers and then going back to them to keep in touch can really make
    those cupcakes fly out of the door.
3. No amount of marketing will make up for poor cupcakes in the end!
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About Duncan Wright

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Over the past 25 years, working in both the corporate world, and the field of SME marketing consultancy, Duncan Wright has developed extensive knowledge & experience that really adds value to BSA Marketing's clients.

As a member of the CIM, and as a Chartered Marketer, Duncan has the marketing knowledge to come up with relevant and innovative marketing strategies for clients, whilst at the same time possessing the technical knowledge to turn these strategies into relevant and sustainable marketing campaigns in the real world.

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