SEO for Localised Geographic Market

GRFlag1The Company:

  • Manufacturer of  drinking water filters
  • Provides safe, clean water to millions of people in 140 countries worldwide
  • Customers include large organisations like aid agencies and water cooler companies


The Problem:

FICL had an issue when they moved over to a new distributor in the Greek market.

FICL wanted to ensure that existing consumers in the market who needed ongoing replacement water filters could easily find details of their products and most importantly where they could buy replacement filters in Greece.

The Solution:

To meet these objectives, BSA Marketing:

  • registered a relevant .gr domain name (
  • created a site dedicated to the relevant product and placed it on the .gr domain
  • optimised the site for relevant key phrases
  • geotargeted the site at the Greek market through webmaster tools

The Benefits:

Fairey Industrial Ceramics Ltd now have a page 1 listing for all significant searches and the new official distributor can be easily found on


What the Client says about BSA’s work:

‘BSA Marketing helped us to quickly get our message out into the Greek market by means of a combined English/Greek language website. BSA always take the time to understand what we are trying to achieve with our web strategies and are very easy to work with. We are more than pleased to recommend them!’

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About Duncan Wright

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Over the past 25 years, working in both the corporate world, and the field of SME marketing consultancy, Duncan Wright has developed extensive knowledge & experience that really adds value to BSA Marketing's clients.

As a member of the CIM, and as a Chartered Marketer, Duncan has the marketing knowledge to come up with relevant and innovative marketing strategies for clients, whilst at the same time possessing the technical knowledge to turn these strategies into relevant and sustainable marketing campaigns in the real world.

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