Marketing Matters Episode 9 – Search Marketing

Duncan & David go through the benefits and mistakes found in search marketing. However you look at it, search engines are still critically important to marketing but it’s more about the content than just optimisation through SEO.

Marketing Matters Ep. 8

Duncan & David discuss what a lot of people think of as a complex time consuming process: planning. Seen as something full of paperwork never to be used again, it doesn’t need to be that way.

Marketing Matters Ep. 7

Duncan & David view the modern world for SME businesses and the importance of having their marketing as “joined-up”. With so many aspects of online marketing, such as search, social media, website and e-mail, there is a necessity to form a connection between them.

Marketing Matters Ep. 6

Duncan & David investigate the importance of measuring marketing activities and web data. What was once difficult to collect, we are now overburdened with figures.

Marketing Matters Ep. 4

Duncan & David look at what PR means and what role it has on today’s SME Marketing toolbag.

In Essence PR is about engaging with exiting publishers who already have a relevant audience. Once the domain of large organisations, it is now a valuable tool for small business marketing too.

Marketing Matters Ep. 3

Live from the Glossop Business Expo, Duncan & David talk to the organiser Kathy Ford about the importance and evolution of networking.

Marketing Matters Ep. 2

In the second instalment of the BSA Marketing Matters podcast, Duncan & David ponder whether social media belongs in your marketing and what audience this appeals to.

Marketing Matters Ep. 1

Join David & Duncan in the first ever edition of the BSA Marketing Matters podcast. Here they discuss the importance of your evolving website and how it forever needs to change with the business.

Tameside Today 11th February 19

Duncan Wright is joined by Gaz Edwards to dive into the joys and headaches of being an entrepreneur with multiple streams of income.