Marketing Matters Ep. 11 – Social Media

Most people historically use social media to view funny images or discuss the latest cultural zeitgeist, leading to companies avoiding it. However, more recently, it is producing more opportunities for B2B marketing. But why has this changed and what is the purpose of social media?

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About Duncan Wright

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Over the past 25 years, working in both the corporate world, and the field of SME marketing consultancy, Duncan Wright has developed extensive knowledge & experience that really adds value to BSA Marketing's clients.

As a member of the CIM, and as a Chartered Marketer, Duncan has the marketing knowledge to come up with relevant and innovative marketing strategies for clients, whilst at the same time possessing the technical knowledge to turn these strategies into relevant and sustainable marketing campaigns in the real world.

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