The main marketing focus of many businesses is getting people to their website, with the priority on things like improving Google search rankings. Whilst this is important, what happens when they arrive on your site is equally important. If your website doesn’t deliver, then attracting people in the first place is a pointless endeavour.
The more competitive a market is, the more important it is to hold someone’s attention. If it’s not easy for visitors to find what they’re looking for, they’ll look elsewhere. In this episode we look at what you need in place to ensure their experience goes smoothly and delivers results.