Effective Marketing Analytics
It is a while since we have turned our attention to effective marketing analytics (here are some of our previous musings) but there is a…
Living with Xero – 4 years on
We have been living with Xero for 7 years since we took the plunge and switch from the classic Sage to the 'new kid on…
WordPress – The right tool for your website
I would always describe myself as a business-marketer first and a tech-geek second. I think this is the right priority. As a result, technology should…
Search and Social – THE Marketing Priorities – Really!
It's not just about getting people to your site When people start to talk to us about marketing, the opening subject is usually either SEO…
e-Business – Am I bothered?
....you should be! What is e-Business? If you engage with the internet as part of your business, you are in e-business. These days, this means…
Is e-commerce right for my business
To sell on-line or not to sell on-line, that is the question As we start a new marketing Matters Podcast series focusing on e-business, we…
PIMMS – Management – Check your direction
PIMMS process so far has been to set a plan and implement the actions set out in the plan, then monitoring the effect & impact…
Bridging the Technology Gap – Planning
Digital transformation is changing the world of business planning. However, as with most technology, it requires some effort to reap the benefit. Effective planning is…
Bridging the hosting technology gap
There's more to hosting your website than you might think... Marketing today demands a web presence and, in my opinion, that presence needs to include…
Bridging your website technology gap
A website is for life, not just for Christmas! - OK, not exactly, but you get my point. The issue is that business owners treat…
Recent Podcasts
BSA Tweets
In 2023, many businesses are looking to leverage more tools to increase content output and improve #SEO, and AI-generated content is a popular solution. This post discusses the pros and cons of AI-generated content. blog.hubspot.com/marketing/ai-g… via @HubSpot #ChatGPT
What’s so important about product pages? Focus on effectively building product page content & you could see a big payoff in #conversions and traffic. The quality of your content, visual & navigation can make or break your store. neilpatel.com/blog/saas-prod… via @neilpatel
#B2B
Improving your brand’s Twitter SEO is essential to increase your tweets’ visibility on the platform. It can even boost your search rankings off the platform. blog.hootsuite.com/twitter-seo/ via @hootsuite #SEO #SERPs
Despite video content, namely short-from, reigning supreme in the social sphere, the #podcast space is booming, with audio content allowing creators with the aim to educate and entertain to have their voices heard. hellopartner.com/2023/03/22/tak… via @hellopartnercom #LinkedIn
7 tips to make your small business website SEO-friendly. economictimes.indiatimes.com/small-biz/mark… via @EconomicTimes #SEO #backlinks #keywords
Are you looking to drive more traffic to your website? Content marketing can be an effective way of doing just that. But how do you get started? readwrite.com/10-content-mar… via @RWW
With so much competition to rank well on Google, even for seemingly niche products and services, how can you make your business stand out from the crowd? The key lies in learning how to get your site to rank well on search engines. bytestart.co.uk/20-tips-boost-… via @bytestart #SEO
What types of content are most effective for moving prospects through the funnel? komarketing.com/industry-news/… via @KoMarketing #ROI #B2B