Website Hosting – There’s more to it than you think

Marketing today demands a web presence and in my opinion, that presence needs to include a website.

If you are creating a website you need to consider your hosting. With this in mind, I thought worth putting together a quick guide to choosing the right hosting for your website:

The 4 Tiers of Hosting

Not all hosting offerings are alike, and in most situations a case of “You get What you pay for”. In broad terms I would say there are 4 main tiers in terms of hosting service.

Tier 1 – Free with your domain name

Hosting provided on this basis will be very basic, and I would suggest that you should be very carful before taking this option.

If cost is a real constraint, I would recommend going down the hosted service route and build your site using one of the online site builders. Whilst use of these is a whole different post, a couple of the leading ones are:


Whilst these will be limited in terms of functionality, they are inexpensive and take care of all the hosting issues.

Tier 2 – Basic Shared Hosting

This is the base level if you take your website seriously and want to have a level of control over functionality.

Find a good host & it can be great value for money.

The downside here tends to be security & performance. Being a shared system, your site’s performance can be impacted by others on the server. For most basic sites, this should not be an problem. However as a site gets more complex (for example incorporating a web shop or is getting more traffic), performance can be an issue.

The BSA Option

BSA marketing Offer public shared hosting on the 20i platform. We offer full telephone support, as well as WordPress updates & regular site backups as part of our package

BSA Cost – from £15+VAT per month

Tier 3 – Hosting on a Private Shared Server

The next level up is to put your site on a VPS (Virtual Private Server). Whilst this is still a shared platform, all the sites will be managed by your web company giving them total control over their impact on the performance of the server. Because of this the performance levels and security for sites hosted on this platform are significantly better than basic shared hosting.

The BSA Option

BSA run VPS servers for the use of our clients. This is hosted on a totally redundant cloud system delivering high levels of performance and reliability. Being a shared platform, other sites on the server can still impact the speed and security of your site. However because all of the sites are closely managed & monitored by us the risks of this are minimised.

One other issue with running a VPS is that as a stand alone system, you are responsible for the technicalities of running the server. However for our clients, we handle all of this, delivering the benefits of a VPS without the associated technical headaches.

BSA Cost – from £45+VAT per month

Tier 4 – Hosting on a Private Server

The top tier of hosting is to put your site on its own server. This gives you 100% control over the environment. Also, because the server is hosting your site(s) exclusively, the performance of your website is never impacted by others.

If your website is mission critical, and you want total confidence in its performance and security, then this is the way to go.

The BSA Option 

BSA offer private servers, again hosted on a totally redundant cloud system delivering high levels of performance and reliability. However, with only your site on the server you have 100% control over the environment. As such we can set this up exactly to your specification. Because our systems are cloud based, they are highly scaleable, so should your requirements grow, your server can expand to fit, without the need to move to a new server.

Furthermore, on our private server we include advanced features as standard including:

  • Hourly snapshot backups – if there is an issue, we can always recover your site to a state no more than 60 minutes ago
  • Proactive Resource monitoring – We constantly monitor server resources so if there are issues, these should be picked up and addressed before they impact the performance of your site
  • Hardware Firewall – All access to the server other than public access to your website, is locked down to minimise the risk of security breaches, further optimising the performance & stability of your site

BSA Cost – from £160+VAT per month

Hosting The BSA Way

As with everything we do, our objective in delivering hosting solutions is to offer a first class technical solution in the context of your wider marketing & business needs.

Our aim is that you should never have to think about your hosting, safe in the knowledge in that we are. Leaving you to focus on your business.

Furthermore, we aim to ensure that wherever possible, technicalities should never get in the way of your marketing objectives.

Contact us to find out more

Filed under: News

About Duncan Wright

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Over the past 25 years, working in both the corporate world, and the field of SME marketing consultancy, Duncan Wright has developed extensive knowledge & experience that really adds value to BSA Marketing's clients.

As a member of the CIM, and as a Chartered Marketer, Duncan has the marketing knowledge to come up with relevant and innovative marketing strategies for clients, whilst at the same time possessing the technical knowledge to turn these strategies into relevant and sustainable marketing campaigns in the real world.