This week I read an E-consultancy Blog article on relationship marketing entitled “The ‘relationship era’ is well under way”, This led me to think: So whats new? It is a well known fact that developing business from people who know and trust you is much easier and more profitable that trying always to build business through customer aquisition. This is especially true in B2B markets. In fact I believe that most people involved in B2B marketing do recognise and accept the importance of relationship marketing, but as our post on the subject last month “Where have all the B2B Relationships gone” suggests, it’s important to remeber the B2B and B2C marketing are different, and maybe this E-consultancy article is suggesting the B2C Marketers are starting to undertsand something that has been well known in B2B for Many years “Customer relationships matter!”. This is something we should never forget, and it should be central to any good marketing strategy!
