What sort content do people really find engaging? Content marketing should be about more than just writing blogs. A basic blog article will usually be the bread and butter of a company’s content marketing and that’s fine. However, they shouldn’t be the sole type of content. Instead, your content marketing should include a range of content types, such as the ones below!
Lists
People love a good list. It’s often been proven that blog posts starting with a number get more hits. For example, “5 types of engaging content” is more likely to be clicked on than “Engaging Content”. Lists are easy to scan. A reader can take what they want from a Top 5 or 10 list, be it all the information or just the headings. There’s plenty of rubbish content out there. The reader can quite easily skip through this article, looking at all the bold headings and then reading only parts that interest them.
Video
Chances are, the majority of your content will be text or still imagery. Whilst they may be more time consuming to produce, they’re highly engaging. They don’t have to include your face or even audio. Instead they can be a sequence of slides or images. You could even do a series of videos to keep on producing good content. Check out this video we made last year.
Case studies
It’s all very well talking a good game, but people want to see results and what you can do. You should want to show off your skills and show how what you can bring to the party! Case Studies are a great way of creating content to show what you’ve been up to at the same time as being a portfolio to refer back to in the future. Unlike normal posts, they can be used time and time again. Here is an example case study we did last year.
Current trends
It’s always advisable to monitor trending topics and the news. Even if the item in question isn’t directly related to your sector, you can hijack it and put a positive or humorous spin on it (relating to your business of course!) For example, last year when the new Bond film came out, there was an article centred around the marketing of the film. This was perfect for us. It meant we could tweet a marketing based article along with a few Bond related hash tags, giving increased traffic to the tweet. It also made for slightly different angle on our sector, that wasn’t so dry.
Quizzes
Quizzes double up as a method of creating content for you to engage with your market and give you a way of doing some basic market research.You can get people to engage with you, give you their thoughts and opinions AND get their email address! There are some great WordPress plugins that make creating quizzes a breeze.
Conclusion
There are plenty of content types. Your content marketing will be more powerful if you use a variety of content types. You’re speaking to an audience with content, whatever it’s type. This audience listens & shares and potentially converts into a viable customer or client.
