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To Tweet or not to Tweet – Does Twitter offer real marketing value?

Although we do include social networking (Including Twitter) in the marketing mix for some clients, I have always had the nagging voice in my head saying “is this really worth it?”. Being honest, although I believe the answer is probably “in some cases yes” I don’t really have an answer as yet. I have however found an interesting thread on the UK Business forum, which I believe makes some useful comment on the subject, so I thought I would share it: Twitter, Whats the point – From the UK Business forum

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Duncan Wright

Over the past 25 years, working in both the corporate world, and the field of SME marketing consultancy, Duncan Wright has developed extensive knowledge & experience that really adds value to BSA Marketing's clients. As a member of the CIM, and as a Chartered Marketer, Duncan has the marketing knowledge to come up with relevant and innovative marketing strategies for clients, whilst at the same time possessing the technical knowledge to turn these strategies into relevant and sustainable marketing campaigns in the real world.
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