As part of our ongoing focus on email marketing, I thought it worth devoting a post to WordPress. Why you may ask, what has WordPress got to do with email marketing? The answer is simple: A successful email marketing campaign relies on a steady flow of good content, and WordPress is a great tool for incorporating that content into your website. WordPress started life as a blogging tool, but has now built into a sophisticated content management system, though which users can build a complete website, or integrate WordPress functionality seemlessly into an existing site. WordPress is now incredibly powerful and offers a host of add-ons (Plug-ins in wordpress-speak) which means complex functionality can be added quickly and easily as and when you need it. Here are a few of examples where we have added a WordPress blog to an existing website:
All these sites use WordPress to deliver the news sections of their sites whilst the main site is created outside wordpress. The benefit is that using WordPress, news items can be easily added to the site with no knowledge of web design or HTML coding. From an email marketing perspective, this then means that this blog content can be quickly and easily added. You can then create an email which uses extracts or ‘teasers’ from your blog posts to link through to the full content on your website. This has 2 benefits:
- You can keep your email short and pithy.
- You can track where people click through to the main content so see what subject generate more interest.
For more information about adding a WordPress blog to your site – or developing an entire site in WordPress – giving access to a host of functionality from video galleries and security through to e-commerce and on-line shopping – give us a call on 01457 851111 or get in touch here
