When you look at any technology news you can hardly fail to notice the massive growth in smartphones and tablet PCs, led at present by Apple with the iPhone and iPad. The fact that mobile browsing of websites is on the increase should not come as a surprise, and preparing your website for this kind of traffic is something to consider especially those of you with ecommerce sites. This recent post on the eConsultancy blog, suggests that 32% of browsers visiting ecommerce sites in the runup to Christmas were using a mobile browser. Our own figures suggest this may be on the high side (analysis of sites run by BSA Marketing suggest the figure is closer to 10% for ecommerce sites and 5% for non ecommerce), but with growth rates over the past 12 months in excess of 200% this a significant figure and growing fast. To make effective changes to support mobile browsing need not be expensive to implement. If your site includes a WordPress blog it is a simple matter of adding a plugin and a mobile theme.Optimising e-commerce sites, is usually not much more complex. If you would like to talk through the options then give us a call.
