A recent piece of research done by Syncapse (a social media management company) claims to have put a value on a Facebook fan, and that value is $136.38 (£84.95 at today’s exchange rate). Although I am not sure that the research was 100% scientific, it looked at 20 brand communities, and considered 5 primary factors that add value to a brand, including: 1) Product Spending, 2) Brand Loyalty, 3) Propensity to Recommend, 4) Brand Affinity, and 5) Earned Media Value. to measure the value of a fan. You can read more about this research here
