One of the biggest issues we come across with SME businesses looking to use online marketing is the difficulty many people experience in actively engaging with the technology they are wanting to use i.e. knowing how to make it do what they want! There is no doubt that technology has made things interesting for marketers, and has certainly opened up a whole new set of options, especially for those on a limited budget. But how should we handle the constant barrage of “next big things”. With head counts getting squeezed, it can be a real struggle to keep up in the fast paced world of Internet marketing. With this in mind, I thought this item on the e-consultancy blog might be of interest. http://econsultancy.com/uk/blog/7843-how-marketing-teams-should-think-about-technology Don’t be put off by references to ‘Marketing Teams’ and £100 million being a small business, the core message applies just the same to you and me.
