As with many Social Media platforms, the success of your Twitter campaign is often measured by the number of followers that you have. However, we always believe that you should measure quality just as much as quantity. One threat to the quality of your followers list is Twitter Spam. These are Twitter users who have no relevance to your business but who follow you simply to spread their message more widely. Under most circumstances, you might say “so what, if they find my content interesting, why shouldn’t they follow me“; but many of these spam followers are promoting regular spam fayre such as drugs and adult sites that you would probably not want to be associated with, so having them in your followers list is not necessarily a good thing. The good news is that, as with most things, there is a relatively simple solution. A service called TwitSweeper will regularly scan your followers list (for a small fee) and flag up and potentially spammy followers (or you can tell it simply to delete them). In principal, this seems like a neat solution to the problem. As such we are currently trialing this service, and will feed back our findings. We would also be interested to hear your experiences of/solutions to this issue.
