No it isn’t, our objective is to use a very targeted approach to email marketing, so that the people you are emailing are likely to know of your existence, and will be happy to receive your emails. On every email we send we include the option to “unsubscribe”. To monitor the relevance of the content we are sending, we always measure carefully how often this option is used. With this approach, we get more complaints about contacts not receiving the emails, than we do from pleople saying they don’t want to receive them.
