Gmail is a great tool, but there are times when you may want to use some of Google’s other products without having resort to GMail. A good example is if you want to add analytics to your website (and you should), but want to use an address on your corporate email account (you@yourcompany.com) as the login. and the email that receives all the account notifications. To do this, you need a Google account, and although Google do not make this obvious, it is still possible to create an account on their system without creating a GMail account. You can do this via the following link: Create an account without a Gmail Account