When implementing an email marketing campaign deliverability is key and whilst design, copywriting and testing can go a long way ensuring that your campaign does not fall foul of spam filters, the key question is “Does your email get through to the recipients inbox?”
On an individual basis this is virtually impossible to assess, but in-box monitoring goes a long way to measuring the effectiveness of your campaign in this respect.
With in-box monitoring, we add email addresses supplied by the relevant providers to your list and monitor which of these are delivered to the in-box. We can then use this information to assess the proportion of your campaign that is actually delivered to recipients in-boxes. It can also be used to identify deliverability issues that were not picked up by spam testing. We monitor the following in our campaigns:
- Gmail
- Yahoo
- AOL
- Hotmail
- Apple
- Hotmail.co.uk
- Yahoo.co.uk
- BTInternet
- Exchange
- Google Apps Email
- Outlook.com
- Lotus
Although this process can not identify whether individual emails reach their intended recipient, it does go along way to providing detailed information on the deliverability of your campaigns right through to the in-box. We can add in-box monitoring to any campaign run by BSA Marketing. For more info, please get in touch.
