There is no doubt, video is becoming a must-have medium for marketing communication in the digital age. Not only is video a great, engaging way to get your message across, with the prevalence of video in Google’s listings, it also has real search benefits. Speaking to clients, 2 common comments we get are:
- Producing my own videos is expensive, and not really in my budget
- I have nothing to make a video about
With a bit of lateral thinking, there are ways that you may be able to produce great video-based promotional content without having to start from scratch. Often, companies work with suppliers who are already producing videos, and who are happy for to you to re-use these in your own marketing. In a recent project, BSA worked family safari specialists, Aardvark Safaris. Aardvark discovered that most of the safari camps they use in their itineraries already produce promotional videos, and felt these would be of great interest to their customers and great value to their own marketing. BSA were able to edit the content to include Aardvark’s own branding at the start and end of each video ready to be embedded on the Aardvark website. In the meantime, we were able to create a dedicated, branded YouTube channel promoting Aardvark Safaris and the camps that they use. All without the need to produce the original video content. Here is an example of this content: [youtube]_OH2rLYFHcg[/youtube] If you would like to look at the options for your own business, give us a call
