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Email Marketing – What makes people unsubscribe?

unsubAn interesting post from e-consultancy. As with many marketing commentators, the article is consumer-focussed but makes interesting reading with some useful ideas for anyone using email marketing. We talk about unsubscribe rates quite regularly and our view is you should be aiming for a rate of less than 1%. If you are concerned with an unsubscribe rate creeping up to 2, 3 or even 5%, check out these numbers for the sites with the highest rates of unsubscribe – according to e-consultancy:

  1. 1800 Flowers: 52.50%.
  2. Ticketweb: 47.50%.
  3. Pro Flowers: 45.10%.
  4. Expedia: 45.00%.
  5. Active.com: 44.70%.

Bet that makes you feel better! Read the full article here 

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David Wright

I combine professional marketing qualifications and experience with a solid understanding of real business to discuss and advise on building business relationships and market awareness, generating leads using effective marketing communication in a down-to-earth, no jargon way. As well as discussing plans and strategies I am keen to 'get my hands dirty'. I work with my clients to make sure things happen! I also have a good understanding of the technical/web aspects of marketing which clients find a real benefit. Technology is a means, NOT an end. My focus is working with business owner/managers, £500K to £10m turnover, to plan, implement and sustain effective market communication and brand awareness as a platform for targeted sales development and business growth.
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