The question of email frequency is one that is regularly raised by clients, and in reality it is a difficult one as the answer is usually “It depends…”. This said, when I saw this post on the e-consultancy blog “Email frequency; How much is too much?“, I felt it was worth sharing as some ‘food for thought‘ It is a review and case study on the email marketing approach taken by insurance giant, Aviva. It discusses how they saw an increase in effectiveness when they raised the frequency of their email campaigns. Although it is a consumer market case study, its definitely worth a read.
