Although I know a lot of our readers already use Google Adwords to a greater or lesser extent, when I saw this article on e-consultancy, I thought it worth sharing as it’s a great refresher for those who use the platform, and a great introduction for those who don’t. Google Adwords (and the alternatives mentioned in the article) are great tools for developing highly controllable and measurable campaigns to drive traffic to your website. If you are considering using it, then this article is a great place to start your Adwords journey.