A new career launched with the help of BSA Marketing
Paul Murray at his desk After 40 odd years of giving employment law advice, I reckon I knew my stuff. However, when I retired, and decided to start up for myself, I soon realised how little I knew about marketing my business idea. I knew how to advise clients, and (if I say so myself) I’m personable enough and present a mature image, (important if you’re giving legal advice). Nonetheless, I had no idea how to “plug in” to the modern world, I came from an office with mahogany filing cabinets and we were the first to install a facsimile machine! Then I was introduced to David Wright of BSA Marketing at a “networking event” (another strange concept), and David was able to introduce me to the work that he did. What an eye opener! I’ve long been an advocate of letting a professional do the important things, my mechanic mends my car, my decorator does my house etc, and David clearly was experienced and knowledgeable in the field of presenting your business to the world.In other words he helped me to understand the “concept” of marketing, To coin a phrase:
“Marketing is a process, not an event!“
You start modestly, depending on your budget, and build on your framework over time. It’s about letting people know that you’re there, if you have a good proposition and it is well presented, clients will come to you – as long as they know how to find you. BSA Marketing was able to help me understand the best way to present my business. They took a personal interest in what I did. It mattered to them that I succeeded. They were generous with their time, and patient in explanations to my seemingly endless questions. they even supported me with the IT aspect of my presentation. It’s not only marketing. They know their stuff technically too. All in all, I’m just about to present my 4th year accounts, and I’m still here, profitable, still finding new clients and enjoying a successful new career Not bad, for a (so-called) retired person eh! Thank you David, Paul Murray … and thank you Paul. Visit paulmurrayhr.co.uk for the most personal HR support
David Wright
I combine professional marketing qualifications and experience with a solid understanding of real business to discuss and advise on building business relationships and market awareness, generating leads using effective marketing communication in a down-to-earth, no jargon way.
As well as discussing plans and strategies I am keen to 'get my hands dirty'. I work with my clients to make sure things happen!
I also have a good understanding of the technical/web aspects of marketing which clients find a real benefit. Technology is a means, NOT an end.
My focus is working with business owner/managers, £500K to £10m turnover, to plan, implement and sustain effective market communication and brand awareness as a platform for targeted sales development and business growth.
Let's TALK
Our relationships with our clients are key to our business but we all have to start somewhere. If you have any questions, please drop us a line – or call on 01457 851111
