I have read a couple of statistics recently that made me think Firstly, as reported in the Wall Street Journal recently, in the age of mobile, the desktop is still an important force. And secondly, despite the fact that e-commerce is THE current fashion, in retailing 90% of revenues are still generated offline. In the age of the internet and on-line marketing, statistics like these can often be forgotten and companies can get stuck the mindset the on-line is everything, but these numbers suggest that this is not the case. In-fact the key to good online marketing is the integration of both an and offline media into one joined-up marketing approach. With this in mind, I though it would be good to revisit a few of the posts we have done on the subject of Joined-up Marketing over recent times.
