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Marketing Matters S4E1 – Implementing a plan with PIMMS

We touched upon planning in our previous podcast, but we consider it so important, we’re devoting an entire series on the subject. Planning is a very important part of the business management & development process, and we want to look at the concept of not only creating a practical plan, but its implementation and ensuring it materialises. It’s incredibly easy to form a plan but there are dangers of focusing so much on its creation, that considering how it will be made into a reality, and therefore worthwhile, is oft-forgotten. This is why we created the acronym PIMMS (Plan, Implement, Monitor, Manage, Sustain).

https://mcdn.podbean.com/mf/web/c7gfqn/podcast54.mp3
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