If you read this blog regularly, you will know that I have a slightly jaded view of “marketing” in the 21st Century and the fact that there are armies of businesses touting themselves under the name “marketing” when actually their skills (considerable though they may be) lie in a small subset of the broad Marketing discipline – most commonly related to creative design. I am always very interested, therefore, when I see articles from other people with a similar view. Once such article appeared in Econsultancy’s blog this week
Forget learning to code; what should marketers really know?
If you are interested in the question “What really makes a good marketer”, it’s definitely worth a read.
