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Authorship Tagging, what's the point?

rel=authorLast month, we wrote a post about authorship and whether you are better using a personal or brand approach. Maybe a more pertinent question is why bother with authorship tagging at all? The simple answer is that increasingly authorship (who has written something) is being used by Google to make decisions on how valuable that content is and where they should rank it in their index. So if Google think it is important then probably we should too! With this in mind, I suggest that this post on E-consultancy: The value of Google Authorship for your content strategy is probably worth reading.  

Duncan Wright

Duncan Wright

Over the past 25 years, working in both the corporate world, and the field of SME marketing consultancy, Duncan Wright has developed extensive knowledge & experience that really adds value to BSA Marketing's clients. As a member of the CIM, and as a Chartered Marketer, Duncan has the marketing knowledge to come up with relevant and innovative marketing strategies for clients, whilst at the same time possessing the technical knowledge to turn these strategies into relevant and sustainable marketing campaigns in the real world.
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