I would like to thank Mike Egerton at Host Von Schrader for bringing this article to our attention. It is a great explanation of the Analytics Bounce rate statistic, along with an analysis of what this means, and what you should expect. Bounce Rates Explained I think there are 2 great takeaways from this article:
- Although the aim is to get bounce rates as low as possible as this indicates that visitors are finding your site relevant and interesting – Beware of VERY LOW (<10% bounce ) rates as these could be false readings caused by broken Analytic installations. Google Analytics is becoming more powerful, and as a result, more complex to implement correctly.
- A Good, healthy bounce rate is somewhere between 25% and 65%. Within this range is OK, but the Lower the better. Outside this range, and maybe you need to look closer into why this is.
In researching this post, it raised the subject of Google Analytics and the possibilities offered by implementing Universal Analytics, but that is a subject for another day!
