Following hot on the heels of the new BSA Marketing website launched 2 weeks ago, the site has now gone mobile. There is no question that more and more people are accessing the internet on smartphones and tablets. While a tablet screen doesn’t normally present too much of a problem to display a regular website, this is not the case with a smartphone where the small screen size can really limit the amount of information that can be displayed. Even with the latest high resolution retina display on the new iPhone4S you might be able to get a great deal onto the screen but it can be too small to read! Another factor is understanding how and why people access your website on their phone. With the possible exception of major e-commerce and social media sites where strong small-screen functionality is important, most smartphone based website searches are people looking for addresses, directions or contact details rather than traditional browsing. With this in mind I believe that a mobile website can and should concentrate on clear delivery of this core information. This is certainly the approach we have taken. We have also included a link to the blog so that visitors can review the latest posts. Take a look at www.bsamarketing.com on your smartphone and you will be directed automatically to the mobile version. This development demonstrates the power of the WordPress platform. From start to finish the BSA marketing mobile site took less than 6 hours to build and launch. If you’d like to discuss the options for taking your website mobile, give us a call
