No not a US Police Department! @BusinessPD is the Twitter account for Businesses in the Peak District. Over the past month, I have undertaken the running of this account. As a Social Media & Digital Marketing Apprentice, working with colleagues at BSA, Business Peak District has been the perfect opportunity for me to build experience in running a commercially orientated Twitter account. Engagement, Engagement, Engagement! The first step was to assess the current standing of the account. When I first assumed control at the beginning of January, the activity was sporadic, with an occasional tweet a few times a month. The follower count stood at 730. That meant 730 people weren’t seeing enough from the @BusinessPD. This made the initial objective clear: To increase the level of activity and engagement! In order to do this, I had to find topics to tweet about! There was plenty of great content on the Business Peak District website, ranging from information on funding to upcoming events. People would always find this useful but weren’t being exposed to it. Releasing this content, quickly led to a significant increase in engagement, and a growing follower base. A good start! The graphic below shows the steady increase in followers. Gathering pace It soon became evident that the account had huge potential to engage businesses within the Peak District, and to highlight opportunities. It was simply a case of retweeting images and content of businesses in action as alongside relevant news from the area in tandem with content from the website. Quickly leading to growth in the level of interaction and engagement. The graphic below shows the increase in the retweets Moving forward Ultimately, the aim is to make the @businesspd THE place to go to find and engage with other businesses within the area. As I have already seen, by engaging with existing followers, and creating an interesting dialogue others will soon get involved. I also want to focus the accounts that @BusinessPD follows so that I have a feed of ‘retweetable’ content and can spread news, images and successes stories from around district. The Peak District is an immensely popular area of the country and has plenty to talk about on Twitter, so finding content should not be an issue but it needs to be two way and I’m open to ideas. Businesses know what they want and would like to see, watch out for those tweets tell me what sort of content you would like to see on @BusinessPD.