Sorry to mention the ‘C’-word already, but one of the things about marketing is that you always have to be planning ahead of the game. Now really is the time to start coming up with some Christmas ideas for your marketing over the seasonal period. The company Christmas card is becoming an endangered species with the norm now being the sending Christmas Greetings by email.
Aren’t Christmas e-mails just “Cheap”?
While there is no doubt that email greetings are substantially cheaper than cards, it is very easy for email to be seen as nothing more than a ‘cheap alternative to save some money’. Unfortunately, this approach can have a negative impact and give people the wrong impression. Do you really want your business to be put in the same category as Scrooge at Christmas!?
Add a little creativity
As with many web technologies, email can look like no more than a low cost alternative to the ‘off-line’ options. In fact, it can be so much more. A creative Christmas message sent by email can engage your contacts, make people smile and present your business really positively. Over recent years we have delivered a wide range of Christmas-themed emails on behalf of clients including:
- Top quality design
- Online games
- Charity donations
….and many others.
We have some great deals on Christmas emails at the moment. If you would like to discuss how you can use email to make a strong, positive impact on your customers and contacts this Christmas, please give us a call