An interesting post from e-consultancy. As with many marketing commentators, the article is consumer-focussed but makes interesting reading with some useful ideas for anyone using email marketing. We talk about unsubscribe rates quite regularly and our view is you should be aiming for a rate of less than 1%. If you are concerned with an unsubscribe rate creeping up to 2, 3 or even 5%, check out these numbers for the sites with the highest rates of unsubscribe – according to e-consultancy:
- 1800 Flowers: 52.50%.
- Ticketweb: 47.50%.
- Pro Flowers: 45.10%.
- Expedia: 45.00%.
- Active.com: 44.70%.
Bet that makes you feel better! Read the full article here