New tool to enable background images in email newsletter design
Although it is important to ensure a good level of text content in email newsletter design as the saying goes:
A picture is worth a thousand words
We always recommend you use images in your email newsletters and sometimes you may want to use an email newsletter design that has an image background with text on top.
Historically this has been difficult with some email clients, notably Outlook, simply refusing to display background images. A common work-around is to include the words in your image so it doesn’t need to be a background; but this reduces the amount of text in your content which can attract spam filters.
This issue has frustrated email marketers for quite some time. As mentioned above, there have been work-arounds and complex coding solutions but no single, straightforward method to include background images in emails. Well now there is!
Bulletproof Email Backgrounds is a free to use online tool which automatically creates code that you can include in your email. We have run some tests and the tool works well – though you have to be a bit careful about formatting the content over the background image. You do need to be comfortable with basic editing of HTML for your email.
Check out the tool here
Of course if you need any help with email marketing or email newsletter design, please give us a call