I was about to make a post offering a Google+ invite to anyone who would like to try out this new social networking platform when the news came through that they had opened it up to everyone, so you are now free to add Google+ to your range of social network tools, but is it going to be worth it? With the backing of Google, I think it would be dangerous to ignore Google+ – and it does have some neat features. To date there has been a dilemma with the leading Social Media sites; should I be using it for my personal friends, my business contacts, or both? For many people, the sort of information and news they might share with friends is different to what they want to show on their work or business profile. Google+ offers the ability to split your contacts (friends in Facebook speak) into Circles, so you can differentiate between friends, family, work colleagues & business contacts etc. With features like this, and a promise that buisness profiles are on the way, it has to be worth a look as part of your marketing mix. To get you started, I have found this concise guide to Google+ that you might find useful:
How to get started with Google+ your complete guide
Although the guide talks about the requirement to be invited to join Google+, I understand that this is no longer the case. You may have seen the animated blue arrow pointing to the new Google+ link on the Google menubar: 
If you would still like an invitation to join, simply leave a comment on this post with your email address and I will send you one. I am sure we will be featuring Google+ in more detail in the coming months, but for now check it out and when you do please add me to your circle (duncanw@bsamarketing.com), as we will be adding our blog posts to our Google+ stream in due course. If you would like to talk through whether Google+ is right for you, please feel free to give us a call.
