Ask people what they think of when they hear the phrase Search Engine Optimisation (SEO), and it is likely that their list will include:
- Keyword research
- Ensuring keywords are well represented on the page
- Meta tag optimisation
- Link building
- Doing stuff to get my site to the top of Google listings
With this in mind, when I saw that a leading SEO company was doing a briefing entitled “What’s Really Included in An SEO’s Job” I thought it would be worth a look. And it was….! To paraphrase what the briefing says they are saying
"SEO involves anything that helps to achieve your marketing goals"
Or in other words:
S.E.O. = MARKETING
SEO is no longer the domain of technicians who can identify killer keywords, tweak your website to include these phrases and then hire someone to build a few or a lot of (low quality) links.
Although keyphrases are still an important part of the process, it is now MUCH broader than that. It’s about ensuring that your brand and on-line reputation are such that you are seen as an expert in your field and that web users searching your information relevant to your market will want to find your website.
In other words it is about developing and pursuing a joined-up approach to marketing. One that ensures you have a clear message that is interesting and appealing to your market, and that this message is communicated effectively to your target market.
Joined-up marketing is our thing! Call us if you want to have a chat.