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Internet marketing response rates – an interesting stat

responseI read this post on the e-consultancy blog. OK, it is consumer focussed but at the heart is a strong message for SME businesses about response rates. High-end fashion brand Burberry allocates around 60% of its not insubstantial marketing budget to digital and boasts around 15 MILLION Facebook fans yet a good response rate from these fans is LESS THAN 0.15%. The average is much lower than this. Maybe the 15-20% open rate on your email marketing isn’t so bad! You can read the full article here  

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David Wright

I combine professional marketing qualifications and experience with a solid understanding of real business to discuss and advise on building business relationships and market awareness, generating leads using effective marketing communication in a down-to-earth, no jargon way. As well as discussing plans and strategies I am keen to 'get my hands dirty'. I work with my clients to make sure things happen! I also have a good understanding of the technical/web aspects of marketing which clients find a real benefit. Technology is a means, NOT an end. My focus is working with business owner/managers, £500K to £10m turnover, to plan, implement and sustain effective market communication and brand awareness as a platform for targeted sales development and business growth.
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