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Let’s Recap – A Google Adwords Refresher

google-adwordsAlthough I know a lot of our readers already use Google Adwords to a greater or lesser extent, when I saw this article on e-consultancy, I thought it worth sharing as it’s a great refresher for those who use the platform, and a great introduction for those who don’t. Google Adwords (and the alternatives mentioned in the article) are great tools for developing  highly controllable and measurable campaigns to drive traffic to your website. If you are considering using it, then this article is a great place to start your Adwords journey.

What is Google AdWords and how does it work?

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Duncan Wright

Over the past 25 years, working in both the corporate world, and the field of SME marketing consultancy, Duncan Wright has developed extensive knowledge & experience that really adds value to BSA Marketing's clients. As a member of the CIM, and as a Chartered Marketer, Duncan has the marketing knowledge to come up with relevant and innovative marketing strategies for clients, whilst at the same time possessing the technical knowledge to turn these strategies into relevant and sustainable marketing campaigns in the real world.
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