I came across this post on the SEOMOZ site this week, that I thought would be worth sharing. It looks at the issues surrounding good and bad SEO, and I think it makes some very good points, suggesting that the discussion needs to move from “Ethical/Non ethical” to “Effective/Non effective SEO techniques. It also suggests that whilst few if any non ethical techniques have long term business benefits, increasingly there are plenty of SEO activities which might seem legitimate and ethical, but which still do not deliver any long term business benefits.
So what does it say about Effective SEO?
In summary the key points of this post are:
- SEO that is done purely to give search ranking benefits is questionable in the long term
- Always take a long term rather than short term approach to search marketing
- Effective SEO needs to be seen in the context of your wider marketing
Take this approach, and the chances of your efforts being wiped out by a change to the Google algorithm are significantly reduced! You can read the full article here
