Networking events can be a great source of new business contacts – and potential customers – but a brief conversation over a chicken sandwich (read bacon butty for the early risers) isn’t always enough to establish a common interest – and potential business relationship. While you might get to meet people at a networking event, relying on future events to meet them again and develop opportunities can be slow – not to say hit and miss – will they even be there next time? We are always banging on about effective marketing being a process – not an event, and that your best prospects are people who know you. Keeping in touch regularly with everyone you meet is a sure fire way of maximising business opportunities – but how? Email is a great way of keeping in touch and with a dedicated email marketing system you can get great feedback on just who is reading your mail and following your links.