NOTE: Most of our case studies are real-world examples of BSA clients. This is an exception where I want to show how a bit of thought can help you make daily deal marketing work for you -and how to avoid the horror stories. See here how some minor changes can turn a horror story into a goldmine:Notes: 1. I have ignored the fees taken by the Deal Site – clearly these must be considered in the real world. 2. This case assumes no repeat sales. As we all know(!) repeat business is the key to real profitability. Capturing the details of new customers and then going back to them to keep in touch can really make those cupcakes fly out of the door. 3. No amount of marketing will make up for poor cupcakes in the end!