“Be Heard… …Be Valued” is our motto. Enhance your value by becoming recognised as an expert in your field. There is an established marketing adage that “People buy from People“, so ensuring that your name is connected to relevant content is a great opportunity. Here’s the good news! Google has made this easier by bringing the “by-line” into the internet age. You can now tag your pages & articles with a link to your Google Plus Profile, and if you use the tag rel=”author” in the link, Google will include your authorship in its indexes. Better than that, Google will also add your Google plus profile picture and a by-line to your page listing, helping to make it stand out in search listings. Rather than repeat instructions that are freely available elsewhere on the net, you will find full instructions on using the rel=Author” tag here. http://www.blindfiveyearold.com/how-to-implement-rel-author If your site is in wordpress, it is even easier. You will find wordpress specific instructions here: http://yoast.com/wordpress-rel-author-rel-me/ If this looks too complex, please get in touch, and we will be happy to advise you. I would like to thank Richard at Aardvark Safaris for bringing this to my attention. If you are after the holiday of a lifetime, and you fancy an African Safari I can thoroughly recommend this organisation.
