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Managing the Email lifecycle

There is no doubt that email is a great way to develop relationships with your customers & prospects, but an understanding of customer life cycles, and how to interact with contacts at each stage of the life cycle is key in developing good email marketing campaigns. With this in mind, you might find this article on the Econsultancy blog interesting: The Five Stages of the Email Lifecycle

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Duncan Wright

Over the past 25 years, working in both the corporate world, and the field of SME marketing consultancy, Duncan Wright has developed extensive knowledge & experience that really adds value to BSA Marketing's clients. As a member of the CIM, and as a Chartered Marketer, Duncan has the marketing knowledge to come up with relevant and innovative marketing strategies for clients, whilst at the same time possessing the technical knowledge to turn these strategies into relevant and sustainable marketing campaigns in the real world.
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